Sleeps aids will register moderate constant value growth over the forecast period. While non-herbal sleep aids have traditionally been regarded with suspicion by Moroccans due to their propensity for side-effects and the possibility of dependency, the pandemic has widened the consumer base somewhat.
Though sleep aids will register value growth, there will also be a shift to more natural sleep aids as many consumers prefer trying more natural solutions before becoming dependent on OTC drugs. With a growing focus on natural, there is an opportunity for natural sleep aids to gain some advantage by focusing on communicating that they are natural, effective and safe to use.
There is an absence of advertising for sleep aids across the various types of media and in general, doctors are the ones that mainly recommend sleep aids. Therefore, the sales performance of sleep aids depends on doctors, which is an important means for the promotion of sleep aids in Morocco.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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