Sleep aids is projected to continue its positive growth trajectory in retail volume and current value terms over the forecast period. However, growth rates are predicted to slow.
As well as growing competition from dietary supplements, sleep aids could be challenged by alternative herbal products that promote their relaxation and sleep-inducing qualities. A RASCI study suggests that Romanian consumers take vitamins or opt for herbal products than take sleep aids for insomnia.
The performance of sleep aids over the forecast period is expected to the diminished by the increasing popularity of CBD oil, and CBD (cannabidiol) products, in general. These products are targeted as stress relievers and aids to improved sleep, whereas sleep aids have one main target, improved sleep.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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