Sleep Aids in Romania

October 2021
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sleep Aids industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sleep Aids in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sleep Aids in Romania?
  • Which are the leading brands in Sleep Aids in Romania?
  • How are products distributed in Sleep Aids in Romania?
  • How has the regulatory and operating environment for Sleep Aids changed in Romania?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Sleep Aids in Romania - Category analysis



Deceleration evident following 2020 surge in demand
Herbal/traditional variants dominate sales
Gedeon Richter is at sales summit


The need for sleep aids will intensify
Adapting to the natural trend will be key to achieving greater gains
Potential consumer base is expanding


Table 1 Sales of Sleep Aids: Value 2016-2021 Table 2 Sales of Sleep Aids: % Value Growth 2016-2021 Table 3 NBO Company Shares of Sleep Aids: % Value 2017-2021 Table 4 LBN Brand Shares of Sleep Aids: % Value 2018-2021 Table 5 Forecast Sales of Sleep Aids: Value 2021-2026 Table 6 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

Consumer Health in Romania - Industry Overview


Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?


Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 8 Life Expectancy at Birth 2016-2021


Table 9 Sales of Consumer Health by Category: Value 2016-2021 Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 13 Distribution of Consumer Health by Format: % Value 2016-2021 Table 14 Distribution of Consumer Health by Format and Category: % Value 2021 Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026


OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine




Summary 1 Research Sources

Sleep Aids

These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sleep Aids research and analysis database.


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