The dynamic value growth see in the sleep aids category will begin to moderate in the forthcoming years although demand will remain strong. Sleep issues are expected to have an even more notable presence in the post COVID-19 era over the forecast period.
The premiumisation trend and increased presence of higher quality, herbal-based sleep aids will also have a very positive impact on the performance of the sleep aids category. Sleep aids is viewed as high potential category by pharma brand owners and Bulgarians are increasingly open to innovative products that incorporate traditional ingredients like melatonin and valerian with other ingredients like vitamins and minerals, and herbal ingredients.
The future growth of e-commerce is set to further boost value sales of sleep aids as more products and brands become available and accessible to a greater pool of consumers online. It is expected that internet retailing’s dynamic growth will continue in the forecast period to 2027 and remain a strong driver of growth for sleep aids going forward as the category is emerging and delivering higher margins for pharmacists thanks to premiumisation and sustainable growth.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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