Executive Summary

Oct 2019
PROSPECTS
Modern urban living generating demand for sleep aids

Ongoing urbanisation is exposing growing numbers of Chinese consumers to the demands of hectic modern lifestyles, which are less regulated by natural cycles than those in more traditional environments. Long working days and the opportunity for round-the-clock social and leisure activities are leading to an increased incidence of sleep deprivation and sleep-related problems.

Store-based outlets continue to dominate, but online sales growing strongly

Store-based chemists/pharmacies continued to dominate sales of sleep aids at the end of the review period. This channel has a sizeable established consumer base, especially amongst older consumers suffering from sleep problems, who are used to purchasing sleep aids over the counter in traditional stores where they are able to turn to in-store staff for product recommendations and advice.

Growing competition for OTC sleep aids

While conditions in the Chinese market are proving increasingly conducive to the expansion of sleep aids, the factors driving growth are also encouraging the development of rival product areas. Dietary supplements with a similar functionality, such as By-Health melatonin and Swisse sleep tablets, are amongst the products posing a growing threat to OTC sleep aids.

COMPETITIVE LANDSCAPE
Leader benefits from long history and use of herbal/traditional ingredients

Jilin Aodong Pharm Group Co Ltd remained dominant in sleep aids in 2019. The company’s An Shen Bu Nao Ye has been the largest brand in the category for many years and benefits from a well-established brand image.

Chinese consumers retain preference for herbal products

Herbal sleep aids maintain an advantage in the Chinese market. Chinese herbal medicines are more widely accepted than conventional Western sleep aids amongst Chinese consumers.

Growing focus on innovation

With rising demand for sleep aids attracting increasing investment, players are showing a growing focus on innovation. Yangtze River Pharmacy Co Ltd has made use of the abundant medicinal resources in Changbai Mountain to select more than a dozen traditional Chinese ingredients for its Bailemian Capsule OTC sleep aids product, including lily, mother of pearl, jujube seed, Poria cocos, rehmannia, Schisandra chinensis and Salvia miltiorrhiza.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sleep Aids in China

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sleep Aids in China?
  • What are the major brands in China?
  • What is the market size of Sleep Aids in China?
  • What are the major brands in China?
  • Do herbal/traditional brands like Passiflora or Dormiplant available?
  • Do consumers in China use calming or sleeping products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sleep Aids in China - Category analysis

HEADLINES

PROSPECTS

Modern urban living generating demand for sleep aids
Store-based outlets continue to dominate, but online sales growing strongly
Growing competition for OTC sleep aids

COMPETITIVE LANDSCAPE

Leader benefits from long history and use of herbal/traditional ingredients
Chinese consumers retain preference for herbal products
Growing focus on innovation

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in China - Industry Overview

EXECUTIVE SUMMARY

Healthy living, self-medication and government strategy boosting demand
Government policies playing an important role in market development
M&A activity and alliances changing competitive landscape
Government cracks down on direct sellers
Favourable environment for ongoing growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources