Sleep aids is mainly comprised of herbal/traditional Chinese products, including polygonum multiflorum, liquorice, pilose antler, jujube, Poria cocos, red dates, and dried ginger, among others. Such products are mainly distributed in store-based chemists/pharmacies with a sizeable consumer base.
With enhanced awareness of the importance of quality sleep on one’s health, local consumers are becoming increasingly conscious of the fact that sleep quality can be disrupted by various influences, and thus they are actively searching for different solutions besides sleep aids.
The distribution of sleep aids was traditionally dominated by store-based retail channels, as the older generation, who are more inclined to purchase medicines over the counter, are more likely to suffer from sleep problems. However, the trend towards e-commerce was significantly bolstered by the pandemic-related lockdowns, with consumers, who were confined to their homes and fearful of exposure to the virus, becoming generally more digitally engaged and increasingly opting for the safety and convenience of online purchases.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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