As overall health awareness continues to grow in Saudi Arabia, the importance of treating stress and sleep disorders is also expected to gain traction, especially as more studies are published and publicised in the media. This will make more consumers aware of different sleep disorders, especially as the Ministry of Health (MoH) continues to educate the public about the importance of healthy lifestyles.
The forecast period is expected to see sales of sleep aids benefit from the increasing investment of the category leader GSK in its Saudi Arabia-based manufacturing operations. GSK dominates sales of sleep aids with its category-leading brand Panadol Night and the recent manufacturing localisation agreement signed between the company and the Saudi Arabian General Investment Authority (SAGIA).
Over the forecast period, consumers will continue to prefer to purchase sleep aids in chemists/pharmacies, with this remaining the dominate distribution channel in 2022. However, the pandemic has seen Saudi consumers embrace e-commerce as never before.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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