Executive Summary

Oct 2019
PROSPECTS
A stressful lifestyle which disturbs sleep patterns boosts demand for sleep aids

From the second half of the review period, sleep aids experienced a slight drop in demand in the Philippines. It is considered that the decline was due to consumers making efforts to be healthier, making more informed food choices, engaging in regular exercise and approaching sleep in a more natural way.

Informative promotional activity by brands is required to increase consumers’ awareness of sleep aids

Although the demand for sleep aids is increasing, there are only a few brands available in the Philippines. Consumers still lack brand recognition and knowledge of the benefits of sleep aids.

Internet retailing offers growth opportunities for sleep aids especially through third party retailers with large platforms

The main distribution channel for sales of sleep aids is direct selling. This channel increased its distribution value share in 2019.

COMPETITIVE LANDSCAPE
UHS Essential Health Philippines dominates value sales due to the popularity of purchasing sleep aids and other products via direct selling

Direct selling companies continue to dominate sleep aids in the Philippines due to the positive relationship between consumers and representatives. UHS Essential Health Philippines Inc remains the most prominent among these players.

Opportunities lie in introducing sleep aids with additional benefits

It has been observed that the number of people in the Philippines suffering sleep disorders has gradually increased due to the modern stressful lifestyle. This presents a growth opportunity for both existing and new brands that offer sleep aids.

Marketing activities are successful in promoting awareness of sleep aids

In the Philippines, consumers still lack exposure to sleep aids and the ability to research the products. Companies need to pay strong attention to marketing that promotes awareness of sleep aids, informing the population about the use, benefits and possible side effects of the products.

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Sleep Aids in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sleep Aids in Philippines?
  • What are the major brands in Philippines?
  • What is the market size of Sleep Aids in Philippines?
  • What are the major brands in Philippines?
  • Do herbal/traditional brands like Passiflora or Dormiplant available?
  • Do consumers in Philippines use calming or sleeping products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sleep Aids in the Philippines - Category analysis

HEADLINES

PROSPECTS

A stressful lifestyle which disturbs sleep patterns boosts demand for sleep aids
Informative promotional activity by brands is required to increase consumers’ awareness of sleep aids
Internet retailing offers growth opportunities for sleep aids especially through third party retailers with large platforms

COMPETITIVE LANDSCAPE

UHS Essential Health Philippines dominates value sales due to the popularity of purchasing sleep aids and other products via direct selling
Opportunities lie in introducing sleep aids with additional benefits
Marketing activities are successful in promoting awareness of sleep aids

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Steady growth continues in consumer health as the gap narrows between prevention and treatment
Air pollution and population growth contribute significantly to the growth of consumer health in 2019
Players use television advertising to increase brand awareness
Internet retailing makes gradual headway into consumer health
Stable growth is expected for consumer health in the forecast period as a balance is struck between consumers’ self-care and their price sensitivity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources