From the second half of the review period, sleep aids experienced a slight drop in demand in the Philippines. It is considered that the decline was due to consumers making efforts to be healthier, making more informed food choices, engaging in regular exercise and approaching sleep in a more natural way.
Although the demand for sleep aids is increasing, there are only a few brands available in the Philippines. Consumers still lack brand recognition and knowledge of the benefits of sleep aids.
The main distribution channel for sales of sleep aids is direct selling. This channel increased its distribution value share in 2019.
Direct selling companies continue to dominate sleep aids in the Philippines due to the positive relationship between consumers and representatives. UHS Essential Health Philippines Inc remains the most prominent among these players.
It has been observed that the number of people in the Philippines suffering sleep disorders has gradually increased due to the modern stressful lifestyle. This presents a growth opportunity for both existing and new brands that offer sleep aids.
In the Philippines, consumers still lack exposure to sleep aids and the ability to research the products. Companies need to pay strong attention to marketing that promotes awareness of sleep aids, informing the population about the use, benefits and possible side effects of the products.
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This industry report originates from Passport, our Consumer Health market research database.