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Country Report

Sleep Aids in

Sleep Aids in Canada

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sleep aids driven by poor duration and quality of sleep among Canadians

Sleep aids delivered strong growth in 2018 and is predicted to continue stable growth through the forecast period. The key driver is the prevalence of poor quality and duration of sleep among Canadians.

Women are most affected by troubled and insufficient sleep

The problem of insufficient sleep is most pronounced among women. Statistics Canada states that 55% of women aged 18 to 64 report trouble going to sleep or remaining asleep.

Consumers seeking healthier more natural remedies

Consumers experiencing poor quality sleep are increasingly looking for healthier solutions to sleep problems. This presents a potential challenge to the sales growth of OTC sleep aids over the forecast period, as vitamins and herbal/traditional products are perceived by consumers as more natural and healthier.

COMPETITIVE LANDSCAPE

Competitive landscape of sleep aids remains concentrated

WN Pharmaceuticals Ltd, Prestige Brands and Jamieson Laboratories held dominant combined value share within sleep aids in 2018. Jamieson Laboratories and WN Pharmaceutical both market broad portfolios of natural health products including melatonin-based sleep aids, which enjoy strong positions because they are considered the most natural and healthiest remedies available.

Consumers display greater trust in known brands

Brand names enjoy a competitive advantage in sleep aids because Canadian consumers tend to remain with a recognised brand that has worked well for them. Well-known brands in analgesics have extended into sleep aids, leveraging their reputation and claiming a higher number of benefits to consumers.

Manufacturers differentiate through product development and innovation

Manufacturers are seeking to capture and retain consumer attention by developing new products to differentiate their offers and appeal to a higher number of consumers. Most innovation comes in the form of new formats such as liquid, powder and gummy, which claim improved performance and flavour.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Canada use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Sleep aids driven by poor duration and quality of sleep among Canadians

Women are most affected by troubled and insufficient sleep

Consumers seeking healthier more natural remedies

COMPETITIVE LANDSCAPE

Competitive landscape of sleep aids remains concentrated

Consumers display greater trust in known brands

Manufacturers differentiate through product development and innovation

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Mature categories shaped by ageing population embracing wellness and self-care

2018 delivers mix of category dependent growth ranging from static to dynamic

Landscape for consumer health remains fragmented and competitive

Pharmacy industry consolidates while OTC e-commerce remains largely untapped

Short-term uncertainty ahead as “Perfect Storm” of regulatory changes looms large

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sleep aids driven by poor duration and quality of sleep among Canadians

Women are most affected by troubled and insufficient sleep

Consumers seeking healthier more natural remedies

COMPETITIVE LANDSCAPE

Competitive landscape of sleep aids remains concentrated

Consumers display greater trust in known brands

Manufacturers differentiate through product development and innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Sleep aids driven by poor duration and quality of sleep among Canadians

Women are most affected by troubled and insufficient sleep

Consumers seeking healthier more natural remedies

COMPETITIVE LANDSCAPE

Competitive landscape of sleep aids remains concentrated

Consumers display greater trust in known brands

Manufacturers differentiate through product development and innovation

CATEGORY DATA

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Mature categories shaped by ageing population embracing wellness and self-care

2018 delivers mix of category dependent growth ranging from static to dynamic

Landscape for consumer health remains fragmented and competitive

Pharmacy industry consolidates while OTC e-commerce remains largely untapped

Short-term uncertainty ahead as “Perfect Storm” of regulatory changes looms large

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC Registration and Classification

Vitamins and dietary supplements registration classification

Self-medication/self-care and preventive medicine care

Switches

SOURCES

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