Sleep aids is expected to maintain healthy current value growth across the forecast period even as the pandemic recedes and local consumers return to pre-pandemic habits. This will partly reflect increasingly hectic lifestyles, ongoing economic concerns and an ageing population.
While the outlook for sleep aids over the forecast period is broadly favourable, it is possible that the development of the category will be hampered somewhat by growing competition from alternative products designed to encourage healthier sleeping habits. These products include special pillows, weighted blankets, aromatherapy devices and white noise machines.
Canadians are showing increasing interest in sleep aids made with natural and herbal ingredients such as melatonin and valerian, which many consider safer than pharmaceutical alternatives. Several manufacturers and retailers offer wide assortments of natural sleep aids.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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