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Country Report

Sleep Aids in

Sleep Aids in Canada

18 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modern lifestyles cause sleep problems

Sleep aids in Canada is projected to record a healthy retail value CAGR at constant 2017 prices over the forecast period. Many Canadians experience sleep problems due to stressful modern lifestyles and the adoption of digital communications and games.

Ageing and illness are associated with sleep disorders

The prevalence of sleep disorders increases with chronic illness, mostly as a result of ageing. The consumer base for sleep aids has been expanding due to demographic trends.

Consumers seek healthier solutions

Consumers with insomnia are increasingly looking for healthier solutions to sleep problems. This presents another potential challenge to the sales growth of OTC sleep aids over the forecast period.

COMPETITIVE LANDSCAPE

The competitive landscape of sleep aids is relatively concentrated

WN Pharmaceuticals Ltd, Prestige Brands and Jamieson Laboratories held over one half of retail value sales in 2017. Melatonin-based sleep aids, offered by WN Pharmaceuticals and Jamieson Laboratories, enjoy strong positions because they are considered the most natural and healthiest remedies available.

Consumers show more trust in known brands

Brand names enjoy a competitive advantage in sleep aids because consumers tend to stick to a recognised brand that has worked well for them. Brands in analgesics extend into sleep aids, leveraging their reputation and claiming more benefits to consumers.

Manufacturers aim to differentiate through product development

In order to compete better in sleep aids, manufacturers are looking to develop new products that appeal to more consumers and differentiate their offers. Most innovation comes in the form of new formats like liquid, powder and gummy, which claim improved performance and taste.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Canada use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Modern lifestyles cause sleep problems

Ageing and illness are associated with sleep disorders

Consumers seek healthier solutions

COMPETITIVE LANDSCAPE

The competitive landscape of sleep aids is relatively concentrated

Consumers show more trust in known brands

Manufacturers aim to differentiate through product development

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2012-2017
Table 2 Sales of Sleep Aids: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 4 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 5 Forecast Sales of Sleep Aids: Value 2017-2022
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop and grow in Canada

Consumer health experiences steady value growth in 2017

Intense competition in a fragmented competitive landscape

Drugstores/parapharmacies dominates distribution in 2017

Growth opportunities to be explored in the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sleep Aids in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modern lifestyles cause sleep problems

Ageing and illness are associated with sleep disorders

Consumers seek healthier solutions

COMPETITIVE LANDSCAPE

The competitive landscape of sleep aids is relatively concentrated

Consumers show more trust in known brands

Manufacturers aim to differentiate through product development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Modern lifestyles cause sleep problems

Ageing and illness are associated with sleep disorders

Consumers seek healthier solutions

COMPETITIVE LANDSCAPE

The competitive landscape of sleep aids is relatively concentrated

Consumers show more trust in known brands

Manufacturers aim to differentiate through product development

CATEGORY DATA

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop and grow in Canada

Consumer health experiences steady value growth in 2017

Intense competition in a fragmented competitive landscape

Drugstores/parapharmacies dominates distribution in 2017

Growth opportunities to be explored in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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