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Country Report

Sleep Aids in

Sleep Aids in Canada

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing prevalence of sleep deprivation drives expansion of sleep aids

Sleep aids posted healthy growth in volume and current value sales in 2019, and looks set to continue performing positively in both respects throughout the forecast period. Demand in the category will be sustained by the increasing prevalence of sleep deprivation in Canada.

Competition from alternative products and services could temper demand

While the outlook for sleep aids over the forecast period is broadly favourable, it is possible that the development of the category will be hampered somewhat by growing competition from alternative products designed to encourage healthier sleeping habits. These products include special pillows, weighted blankets, aromatherapy devices and white noise machines.

Natural and herbal sleep aids continue to gain popularity

Canadians are showing increasing interest in sleep aids made with natural and herbal ingredients such as melatonin and valerian, which many consider safer than pharmaceutical alternatives. Several manufacturers and retailers offer wide assortments of natural sleep aids.

COMPETITIVE LANDSCAPE

WN Pharmaceuticals maintains its lead in a concentrated field

Sleep aids remained quite concentrated in 2019, with the top three players accounting for the lion’s share of current value sales. The value shares of most leading companies were largely unchanged on 2018, reflecting strong brand loyalty among consumers.

Limited opportunities for private label as most consumers favour trusted brands

A number of well-known analgesics ranges in Canada offer brand extensions that combine sleep aids with pain relief. Prominent examples include Advil Nighttime and Extra Strength Tylenol Nighttime.

Innovation remains focused on novel product formats and flavours

Innovation in sleep aids mainly comprises the development of new product or packaging formats and flavours, with variety being considered a key tool for brand differentiation. For example, towards the end of the review period Jamieson introduced Melatonin Gummies, and made its Melatonin Fast Dissolving Strips available in a convenient travel-size pack.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Canada use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Growing prevalence of sleep deprivation drives expansion of sleep aids

Competition from alternative products and services could temper demand

Natural and herbal sleep aids continue to gain popularity

COMPETITIVE LANDSCAPE

WN Pharmaceuticals maintains its lead in a concentrated field

Limited opportunities for private label as most consumers favour trusted brands

Innovation remains focused on novel product formats and flavours

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Ageing but increasingly health-conscious population drives market expansion

Categories tapping into multiple trends post the best results

GSK Consumer Healthcare becomes overall market leader in 2019

Drugstores/parapharmacies remains the dominant distribution channel

Demographic and lifestyle trends will continue to fuel expansion of consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Growing prevalence of sleep deprivation drives expansion of sleep aids

Competition from alternative products and services could temper demand

Natural and herbal sleep aids continue to gain popularity

COMPETITIVE LANDSCAPE

WN Pharmaceuticals maintains its lead in a concentrated field

Limited opportunities for private label as most consumers favour trusted brands

Innovation remains focused on novel product formats and flavours

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Growing prevalence of sleep deprivation drives expansion of sleep aids

Competition from alternative products and services could temper demand

Natural and herbal sleep aids continue to gain popularity

COMPETITIVE LANDSCAPE

WN Pharmaceuticals maintains its lead in a concentrated field

Limited opportunities for private label as most consumers favour trusted brands

Innovation remains focused on novel product formats and flavours

CATEGORY DATA

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Ageing but increasingly health-conscious population drives market expansion

Categories tapping into multiple trends post the best results

GSK Consumer Healthcare becomes overall market leader in 2019

Drugstores/parapharmacies remains the dominant distribution channel

Demographic and lifestyle trends will continue to fuel expansion of consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

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