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Country Report

Sleep Aids in

Sleep Aids in Canada

Oct 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Sleep aids driven by poor duration and quality of sleep among Canadians

Sleep aids delivered strong growth in 2018 and is predicted to continue stable growth through the forecast period. The key driver is the prevalence of poor quality and duration of sleep among Canadians.

Women are most affected by troubled and insufficient sleep

The problem of insufficient sleep is most pronounced among women. Statistics Canada states that 55% of women aged 18 to 64 report trouble going to sleep or remaining asleep.

Consumers seeking healthier more natural remedies

Consumers experiencing poor quality sleep are increasingly looking for healthier solutions to sleep problems. This presents a potential challenge to the sales growth of OTC sleep aids over the forecast period, as vitamins and herbal/traditional products are perceived by consumers as more natural and healthier.

Competitive Landscape

Competitive landscape of sleep aids remains concentrated

WN Pharmaceuticals Ltd, Prestige Brands and Jamieson Laboratories held dominant combined value share within sleep aids in 2018. Jamieson Laboratories and WN Pharmaceutical both market broad portfolios of natural health products including melatonin-based sleep aids, which enjoy strong positions because they are considered the most natural and healthiest remedies available.

Consumers display greater trust in known brands

Brand names enjoy a competitive advantage in sleep aids because Canadian consumers tend to remain with a recognised brand that has worked well for them. Well-known brands in analgesics have extended into sleep aids, leveraging their reputation and claiming a higher number of benefits to consumers.

Manufacturers differentiate through product development and innovation

Manufacturers are seeking to capture and retain consumer attention by developing new products to differentiate their offers and appeal to a higher number of consumers. Most innovation comes in the form of new formats such as liquid, powder and gummy, which claim improved performance and flavour.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
What is the market size of Sleep Aids in Canada?
What are the major brands in Canada?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Canada use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Canada - Category analysis

ANALYSIS

Headlines

Prospects

Sleep aids driven by poor duration and quality of sleep among Canadians
Women are most affected by troubled and insufficient sleep
Consumers seeking healthier more natural remedies

Competitive Landscape

Competitive landscape of sleep aids remains concentrated
Consumers display greater trust in known brands
Manufacturers differentiate through product development and innovation

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Canada

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Consumer Health in Canada - Industry Overview

ANALYSIS

Executive Summary

Mature categories shaped by ageing population embracing wellness and self-care
2018 delivers mix of category dependent growth ranging from static to dynamic
Landscape for consumer health remains fragmented and competitive
Pharmacy industry consolidates while OTC e-commerce remains largely untapped
Short-term uncertainty ahead as “Perfect Storm” of regulatory changes looms large

Appendix

OTC Registration and Classification
Vitamins and dietary supplements registration classification
Self-medication/self-care and preventive medicine care
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Canada

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

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Megatrends

Country Report

Sleep Aids in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Sleep aids driven by poor duration and quality of sleep among Canadians

Women are most affected by troubled and insufficient sleep

Consumers seeking healthier more natural remedies

Competitive Landscape

Competitive landscape of sleep aids remains concentrated

Consumers display greater trust in known brands

Manufacturers differentiate through product development and innovation

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Canada - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Canada - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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