Sleep aids sees excellent prospects ahead. This is because there is no indication that the number of Polish consumers with sleep problems is going to start falling any time soon.
The fashion for taking melatonin products continues and is expected to remain into the forecast period and beyond. Manufacturers of such products advertise them as an effective, and also completely safe, way to combat insomnia.
As with many other categories of medicines, sleep aids is also experiencing a renaissance in products with natural formulations, based primarily on herbs. This is part of a megatrend that is prompting customers to carefully study the compositions of the products they consume and to prefer those as close to nature as possible.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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