Stress reduction and management of stress are likely to grow in importance over the forecast period. Consumers are becoming more aware of the role that sleep plays in their general health and wellbeing and the importance of sleep for a healthy immune system and the prevention of illness.
A second major driver of growth will likely be the further recovery of travel and tourism. During the COVID-19 pandemic there was a sharp decline in foreign travel in general but intercontinental travel in particular.
New formats such as gummies could prove helpful in achieving volume growth for the category over the forecast period. According to market leader Vemedia there still is a big gap between the penetration of sleep aids and the number of consumers who experience sleep difficulties.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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