As a result of heightened stress caused by the pandemic, more people than ever before turned to sleep aids. Consequently, sleep aids gained greater acceptance among a larger consumer base.
More melatonin-herbal combination products are likely to enter sleep aids as many consumers increasingly take melatonin sleep aids out of habit, which helps them to relax in case they think they are not going to achieve a good night’s rest. They believe that the natural composition of products containing melatonin will not lead to addiction compared with chemical-based sleep aids.
Although pharmacies is expected to remain the leading sales channel for the distribution of sleep aids over the forecast period, product presence is likely to continue strengthening in grocery retailers, which will boost volume sales overall as more consumers will come across these items. The more affordable pricing in stores such as hypermarkets and supermarkets compared with pharmacies will play a key role in grocery retailers growing its value share, but retail value sales growth (at constant 2022 prices) will be slightly less pronounced.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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