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Country Report

Sleep Aids in

Sleep Aids in South Africa

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sleep aids the smallest category in consumer health as prescription medicines dominate sales

OTC sleep aids remains the smallest category in consumer health in value terms in 2018. Despite the fact that OTC sleep aids are readily available in a range of channels, they are not perceived by consumers to be as effective as prescription medicines.

Urbanisation and stressful lifestyles support growth

An increasing number of people in South Africa are moving to urban areas, where stressful lifestyles are leading to the wider prevalence of insomnia and lifestyle-related diseases. Although OTC sleep aids face competition from prescription medicines these products are nevertheless growing in popularity as a convenient option that can be purchased quickly and without the need to visit a doctor.

Herbal/traditional sleep aids benefit from perceived danger of prescription medicines

Growing concerns about the side-effects of prescription sleep aids and the potential risk of addiction and abuse are leading to some people looking for safer alternatives such as herbal/traditional products. At the same time, some consumers are reluctant to try such products as they are not considered strong enough.

COMPETITIVE LANDSCAPE

Aspen Pharmacare retains its leading position in a fragmented category

Aspen Pharmacare remains the leading player in sleep aids in 2018, with it increasing its value share over the previous year. Sleep aids in general appeal mostly to those in middle- and higher-income groups given their hectic lifestyles, but also due to the fact that they are better informed about product availability and can afford such products.

Pfizer’s Sleep Eze PM benefits from dual usage

Pfizer Laboratories (Pty) Ltd’s Sleep Eze PM brand has seen the most dynamic growth within sleep aids in 2018. The product benefits from the fact it is used both to treat insomnia as well as relief from the symptoms of allergies, hay fever and common cold, such as runny nose, itchy nose, eyes and throat and sneezing.

Herbal/traditional brands subject to more price promotions

South African consumers are demanding value for money due to the country’s economic problems and so brands offering competitive prices have been able to achieve slightly higher volume sales. Herbal/traditional sleep aids continue to prevail over standard offerings due to being more price competitive, offering discounts such as 20% off or three products for the price of two.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in South Africa?
What are the major brands in South Africa?
What is the market size of Sleep Aids in South Africa?
What are the major brands in South Africa?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in South Africa use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in South Africa - Category analysis

HEADLINES

PROSPECTS

Sleep aids the smallest category in consumer health as prescription medicines dominate sales

Urbanisation and stressful lifestyles support growth

Herbal/traditional sleep aids benefit from perceived danger of prescription medicines

COMPETITIVE LANDSCAPE

Aspen Pharmacare retains its leading position in a fragmented category

Pfizer’s Sleep Eze PM benefits from dual usage

Herbal/traditional brands subject to more price promotions

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Self-medication and challenging economic climate impact growth

Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act

Adcock Ingram maintains its leading position while private label is on the rise

Chemists/pharmacies remains the leading distribution channel

Health and wellness and self-medication trends open up new opportunities for consumer health players

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in South Africa

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Executive Summary

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PROSPECTS

Sleep aids the smallest category in consumer health as prescription medicines dominate sales

Urbanisation and stressful lifestyles support growth

Herbal/traditional sleep aids benefit from perceived danger of prescription medicines

COMPETITIVE LANDSCAPE

Aspen Pharmacare retains its leading position in a fragmented category

Pfizer’s Sleep Eze PM benefits from dual usage

Herbal/traditional brands subject to more price promotions

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in South Africa - Category analysis

HEADLINES

PROSPECTS

Sleep aids the smallest category in consumer health as prescription medicines dominate sales

Urbanisation and stressful lifestyles support growth

Herbal/traditional sleep aids benefit from perceived danger of prescription medicines

COMPETITIVE LANDSCAPE

Aspen Pharmacare retains its leading position in a fragmented category

Pfizer’s Sleep Eze PM benefits from dual usage

Herbal/traditional brands subject to more price promotions

CATEGORY DATA

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Self-medication and challenging economic climate impact growth

Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act

Adcock Ingram maintains its leading position while private label is on the rise

Chemists/pharmacies remains the leading distribution channel

Health and wellness and self-medication trends open up new opportunities for consumer health players

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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