Herbal/traditional sleep aids occupy greater shelf space in stores as opposed to standard options, where consumers have to speak to a pharmacist to purchase the latter. On the other hand, herbal/traditional sleep aids can be purchased online or simply added to physical shopping baskets by browsing retailers’ aisles, which is a less intimidating experience for many consumers rather than having to ask for assistance.
South Africa is experiencing an unstable economic environment, leading to many consumers having a negative outlook for the near future. The cost of living is rising, and disposable incomes are declining, impacting not just lower-income consumers but also mid-income South Africans, who are traditionally viewed as being marginally more resilient than less affluent groups.
Pharmacies dominates the sale of sleep aids in South Africa despite the rise of retail e-commerce. However, channels other than pharmacies, such as supermarkets and hypermarkets that now offer online sales, are diversifying their product assortments to include sleep aids.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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