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Country Report

Sleep Aids in

Sleep Aids in South Africa

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Prescription sleep aids and traditional alternatives limit interest in OTC options

OTC sleep aids remains the smallest category in consumer health in value terms in 2019, with interest remaining limited. These products are generally only available in chemists/pharmacies and drugstores/parapharmacies, where consumers can also access prescription medicines.

Concerns over prescription sleep aids’ side effects encourage growing number to opt for herbal/traditional products

With many proving able to sidestep restrictions and obtaining prescription sleep aids under-the-counter or online, the authorities have raised the alarm over the abuse of these products. Growing concerns about the side-effects of prescription sleep aids and the potential risk of addiction and abuse are leading to some people looking for safer alternatives such as herbal/traditional OTC products.

Rising stress levels interfere with sleep

There is little doubt that many people in South Africa faced high stress levels towards the end of the review period, with these often contributing to poor sleep. Unemployment is high and many consumers are struggling financially, as population growth continues to outpace economic growth and job insecurity increases.

COMPETITIVE LANDSCAPE

Aspen benefits from established appeal but also bolsters sales via price promotions

Aspen Pharmacare remains a steady leader in sleep aids. Sleep aids in general appeal mostly to those in middle- and higher-income groups given their hectic lifestyles, but also due to the fact that they are better informed about product availability and can afford such products.

Smaller brands benefit from consumers’ curiosity in herbal/traditional products

While Aspen retained a steady value share in 2019 over the previous year, second- and third-ranked Adcock Ingram and GSK saw some loss in share in the year. This was due to a widening range of herbal/traditional sleep aids becoming available, in response to growing interest in these products.

Herbal/traditional brands benefit from discounting

South African consumers are demanding value for money due to the country’s economic problems and so brands offering competitive prices have been able to achieve slightly higher volume sales. Herbal/traditional sleep aids continue to prevail over standard offerings due to being more price competitive and also using more price promotions, with many brands regularly offering discounts such as 20% off or three products for the price of two.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in South Africa?
What are the major brands in South Africa?
What is the market size of Sleep Aids in South Africa?
What are the major brands in South Africa?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in South Africa use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in South Africa - Category analysis

HEADLINES

PROSPECTS

Prescription sleep aids and traditional alternatives limit interest in OTC options

Concerns over prescription sleep aids’ side effects encourage growing number to opt for herbal/traditional products

Rising stress levels interfere with sleep

COMPETITIVE LANDSCAPE

Aspen benefits from established appeal but also bolsters sales via price promotions

Smaller brands benefit from consumers’ curiosity in herbal/traditional products

Herbal/traditional brands benefit from discounting

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty and increasing internet use encourage self-medication

Declining disposable income levels result in higher price-sensitivity

Adcock Ingram maintains lead while GSK leaps to second place

Drugstores/parapharmacies benefit from offering value for money

Slower growth ahead due to ongoing price-sensitivity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sleep Aids in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Prescription sleep aids and traditional alternatives limit interest in OTC options

Concerns over prescription sleep aids’ side effects encourage growing number to opt for herbal/traditional products

Rising stress levels interfere with sleep

COMPETITIVE LANDSCAPE

Aspen benefits from established appeal but also bolsters sales via price promotions

Smaller brands benefit from consumers’ curiosity in herbal/traditional products

Herbal/traditional brands benefit from discounting

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Sleep Aids in South Africa - Category analysis

HEADLINES

PROSPECTS

Prescription sleep aids and traditional alternatives limit interest in OTC options

Concerns over prescription sleep aids’ side effects encourage growing number to opt for herbal/traditional products

Rising stress levels interfere with sleep

COMPETITIVE LANDSCAPE

Aspen benefits from established appeal but also bolsters sales via price promotions

Smaller brands benefit from consumers’ curiosity in herbal/traditional products

Herbal/traditional brands benefit from discounting

CATEGORY DATA

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty and increasing internet use encourage self-medication

Declining disposable income levels result in higher price-sensitivity

Adcock Ingram maintains lead while GSK leaps to second place

Drugstores/parapharmacies benefit from offering value for money

Slower growth ahead due to ongoing price-sensitivity

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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