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Learn moreJan 2021
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The outbreak of COVID-19 in South Africa has had a wider reaching impact beyond the threat of the virus itself, with it also impacting the mental health of consumers. The measures taken to control the spread of COVID-19 have put businesses and jobs under pressure, with many consumers concerned about their economic future.
Growth in sleep aids was driven almost entirely by herbal/traditional sleep aids in 2020, with standard sleep aids continuing to lose share. Sleep problems had become a common challenge for many consumers in South Africa even before the outbreak of COVID-19 fuelled by busy and stressful lifestyles coupled with the challenging financial situation.
Aspen Pharmacare remains a steady leader in sleep aids. Sleep aids in general appeal mostly to those in middle- and higher-income groups given their hectic lifestyles, but also due to the fact that they are better informed about product availability and can afford such products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.