Sleep aids offers strong growth prospects ahead. This is because there is an increasing number of consumers in Germany experiencing sleep disorders.
Domestic player STADA Consumer Health is expected to continue to lead sleep aids in retail value terms over the forecast period, with its brand Hoggar Night. This brand has a strong reputation, benefitting from established consumer trust and local expertise.
New formats are set to grow in popularity within sleep aids. ZZZQuil Gute Nacht was launched by Procter & Gamble Health Germany GmbH in 2021, and its gummy format has received positive support from local consumers.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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