Sleep aids will register limited moderate constant value and volume growth over the forecast period. Prescription sleep aids like melatonin have seen some growth in recent years and this is putting pressure on herbal/traditional sleep aids.
While positive value growth is predicted for the forecast period, in what is a fiercely competitive product area, players will look to innovate to attract consumer’s attention and disrupt the landscape in any way they can. Danish consumers are receptive to new and interesting formats among consumer health products, and any level of differentiation is likely to gain their attention.
Competition for sleep aids will come from two main directions over the forecast period. One is from Rx sleep aids such as melatonin.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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