Executive Summary

Oct 2019
PROSPECTS
New Zealanders are seeking aids that support sleep to optimise brain performance

Supporting the mind as much as the body continues to grow as part of the overall health and wellness trend. Brain performance and brain wellbeing – whether this is related to sleep, stress or anxiety – has become a priority for many consumers in New Zealand.

Changes in distribution of sleep aids

With more consumers opting for natural alternatives, and vitamins and dietary supplements for sleeplessness, they are more willing to go to health food shops or vitamins and dietary supplement specialist retailers for sleep aids, as opposed to chemists/pharmacies. Chemists/pharmacies thus saw a slight drop in share at the end of the review period.

Consumers seeking a complete solution for sleeplessness

New Zealanders are seeking complete solutions, with products that help improve the overall quality of sleep. This provides opportunities for companies to offer product bundles with multiple products that not only help induce sleep but also relax the body and control environmental factors.

COMPETITIVE LANDSCAPE
Sleep Drops Ltd continues to lead

The New Zealand-based company Sleep Drops Ltd continues to lead the sleep aids category. In 2018, in keeping with the entry of vitamins and dietary supplements into the sleeps aids category, it decided to feature a Blackmores product that can be used with its Sleep Drops.

Sleep aid companies expand their portfolios

Unisom, a trusted sleep aids player which is well known for its sleeping gels, expanded its portfolio by introducing a Snore Relief Throat Spray in Canada. Although the product is currently only available in Canada, it is expected to be launched in other countries, including New Zealand, because of the growing demand for snore relief products.

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Sleep Aids in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sleep Aids in New Zealand?
  • What are the major brands in New Zealand?
  • What is the market size of Sleep Aids in New Zealand?
  • What are the major brands in New Zealand?
  • Do herbal/traditional brands like Passiflora or Dormiplant available?
  • Do consumers in New Zealand use calming or sleeping products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sleep Aids in New Zealand - Category analysis

HEADLINES

PROSPECTS

New Zealanders are seeking aids that support sleep to optimise brain performance
Changes in distribution of sleep aids
Consumers seeking a complete solution for sleeplessness

COMPETITIVE LANDSCAPE

Sleep Drops Ltd continues to lead
Sleep aid companies expand their portfolios

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Consumer health industry fuelled by growing demand for complementary medicines
Specific health areas gaining traction with more natural offerings
Vitamin and dietary supplement players revamp packaging
Discount pharmacy Chemist Warehouse is changing the retailing landscape
Positive outlook for consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources