Executive Summary

Oct 2019
PROSPECTS
Busy, stressful lifestyles impacting sleep patterns and driving demand for solutions

Sleep aids saw strong growth in Hungary in the review period, as busy, hectic lifestyles and increasing stress caused various types of sleeping disorders. According to the Walmark Fresh Health Index Survey, which ran between November 2018 and January 2019, around 70% of respondents said that they experienced stress in their lives, with only 44% reporting that they found it easy to sleep at night.

Self-medication and addiction impacting the category

Increasing disposable incomes and rising living standards are strengthening the self-medication trend in OTC products, which should further support the growth of sleep aids over the forecast period. Since sleeping disorders are often not taken seriously enough, sleep aids are often purchased without visiting a doctor or asking for professional advice.

Natural trend

Manufacturers of sleep aids focus on innovations to attract consumers, although in most cases such products are unlikely to bring any real novelty to this category. OTC herbal/traditional sleep aids usually offer a lower dosage formulae and they typically contain different combinations of certain herbal ingredients such as passionflower and valerian.

COMPETITIVE LANDSCAPE
Teva Gyógyszergyár on the rise after taking full ownership of brand portfolio

Sleep aids remained a relatively consolidated category in Hungary in 2019. PGT Healthcare, the previous leading player, left the market in 2018 as its joint venture with Teva Gyógyszergyár ended.

Herbal ingredients key in sleep aids but efficacy also important

The main brands in sleep aids contain herbal ingredients, mainly valerian root, hops, lemon grass or passion flower, which makes them more attractive to consumers, who are reluctant to take chemicals in order to solve their sleep disorders. Aside from leading brand Valeriana TEVA, other popular brands of herbal/traditional sleep aids include Sedacur Forte and Hova.

Cross category competition from dietary supplements should drive new product development

Due to the hectic lifestyles of Hungarian consumers, there is growing demand for sleep aids, both in terms of OTC products and dietary supplements. As the main OTC sleep aids also contain herbal ingredients, there is competition across the categories, which might become stronger over the forecast period as consumers become more aware of the benefits of products such as magnesium in supporting healthy sleep.

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Sleep Aids in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sleep Aids in Hungary?
  • What are the major brands in Hungary?
  • What is the market size of Sleep Aids in Hungary?
  • What are the major brands in Hungary?
  • Do herbal/traditional brands like Passiflora or Dormiplant available?
  • Do consumers in Hungary use calming or sleeping products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sleep Aids in Hungary - Category analysis

HEADLINES

PROSPECTS

Busy, stressful lifestyles impacting sleep patterns and driving demand for solutions
Self-medication and addiction impacting the category
Natural trend

COMPETITIVE LANDSCAPE

Teva Gyógyszergyár on the rise after taking full ownership of brand portfolio
Herbal ingredients key in sleep aids but efficacy also important
Cross category competition from dietary supplements should drive new product development

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health sees strong growth thanks to lifestyle and demographic factors
Government launches “Programme for a more competitive Hungary”
Global giants lead but local players hold strong presence thanks to investment
Chemists/pharmacists remains king, but internet retailing offers potential
The signs point towards a bright future for consumer health although challenges remain

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources