Sleep aids is expected to register healthy constant value growth over the forecast period. Anxiety levels are likely to remain relatively high due to hectic lifestyles.
OTC sleep aids will continue to face competition from prescription drugs as well as vitamins and dietary supplements, which is likely to limit the growth of this category over the forecast period. Some consumers dealing with sleep disorders will continue to rely on prescription drugs, because they are often more effective compared to OTC alternatives.
Players will look to innovate to attract consumer’s attention and disrupt the landscape in any way they can. Hungarian consumers are receptive to new and interesting formats among consumer health products, and any level of differentiation is likely to gain their attention.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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