Sleep aids is one of the smallest consumer health product areas in Egypt. There is expected to be double-digit value growth in 2020, though not as high as in other consumer health areas.
In 2020, Medizen and Sigma Pharmaceutical Industries remain the top leading players in sleep aids in Egypt, accounting for well over half of value sales. Both companies continue to benefit from high levels of consumer awareness as their respective brands have been available in the country for a very long time.
The registration procedure for launching new consumer health products in Egypt remains a long and complicated process. The first step involves the Ministry of Health agreeing with the manufacturer or distributor on the retail selling price.
Sleep aids is expected to see a slight slowdown in growth over the forecast period, compared with 2020, as the worst impact of COVID-19 passes and consumers’ sleep patterns improve. In addition, in 2021, value growth will be lower as any stockpiles are used up.
Another factor hampering demand for sleep aids is that many Egyptians consider these products to be psychotropic and or inherently intoxicating. The usage of intoxicating substances is strictly prohibited under Islam and there is a conservative social element that condemns the use of any intoxicating or psychotropic substances for any reason.
Sleep aids remains one of the smallest of all consumer health products in Egypt. This is due to several reasons, not least the very limited range of products available and the fact that very few consumers are even aware of OTC sleep aids and or usages.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sleep Aids research and analysis database.
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