Rising levels of insomnia is expected to benefit the sleep aids category over the forecast period. Whilst there are limitations on the launch of new products and restrictions on raising price, this growth in demand will support the sleep aids category in the forthcoming years.
The fact that non-herbal sleep aids are often regarded with suspicion by Egyptians due to their propensity for side-effects and the possibility of dependency presents another significant obstacle to the category’s development. This is especially true of sleep aids because sleeping problems are often recurring or chronic and require continued attention, heightening concerns about the potentially harmful effects of drugs used to address the issue.
Consumers will continue to be price sensitive when seeking out sleep aids in the forthcoming period. Those who are looking for help with sleep issues are likely to remain open to options recommended by pharmacists.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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