COMPETITIVE LANDSCAPE
No chained operators present
There were no chained operators, with all street stalls’/kiosks being independently owned. This structure reflects the deeply local, informal and entrepreneurial nature of the segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in Morocco?
- Which are the leading brands in Street Stalls/Kiosks in Morocco?
- How are multinational and local operators competing and expanding in Morocco?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in Morocco?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in Morocco? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in Morocco - Category analysis
KEY DATA FINDINGS
Resilience, in face of high operating costs
High operating costs impact profit margins
Independent operators hold monopoly
Increasingly premium positioning
Increased competition from limited-service restaurants dampens value growth
Innovation needed to widen consumer base
Growth in eat-in options
No chained operators present
Consumer Foodservice in Morocco - Industry Overview
Resilience in challenging environment
KEY DATA FINDINGS
Positive performance, despite continuing food inflation
Eat-in continues to dominate fulfillment
Customer experience and loyalty programs undergo an evolution
Minimal constant value growth over forecast period
Consumer foodservice more immersive, automated, and personalised
Increasing focus on sustainability
First Restaurant International continues to lead
Illycaffè enjoys growing success thanks to its targeted expansion strategy
Food Dev.Corp active in sustainable consumer foodservice in Morocco
Independent operators dominate
Digitalisation, sustainability and evolving consumer expectations reshaping consumer foodservice
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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