The street stalls/kiosks category in South Korea has seen the introduction of new menus. Chained street stalls/kiosks offering fruit juice and drinks were popular in 2015, while hotdogs saw significant attention in 2017.
Independent street stalls/kiosks are expected to continue declining, as they are being negatively affected by government regulation. The government has been trying to create a more organised independent street stall/kiosk operating environment by introducing permitted areas where only registered street stalls/kiosks can operate.
Myungrang Hotdog is a street stalls/kiosks chain offering Korean-style hotdogs, which was first introduced in 2016. It quickly became very popular, due to the good quality of its food and low prices.
Issac Toast saw strong growth over the review period, and has established a strong presence in a category in which operators tend to appear and then disappear in a short period. Issac Toast has made consistent efforts to develop new menus and increase its outlet numbers in South Korea.
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This industry report originates from Passport, our Consumer Foodservice market research database.