Executive Summary

Jun 2019
PROSPECTS
Saudization is the main driver in street stalls/kiosks

Saudization is being seriously executed at a very fast pace and the number of Saudi Arabians in the workforce, both men and women, is significantly growing across all areas in Saudi Arabia, with a lot of industries now only employing Saudi Arabians. Since Saudi Arabians have a clear and dedicated passion for coffee thanks to their traditional culture, this makes it a very important item for them to buy.

Road trips influence the growth of street stalls/kiosks

Due to the restricted environment of Saudi Arabian culture, locals entertain themselves through road trips, since Saudi Arabia is basically part of the desert, so road trips are considered as a traditional hobby. Brands take this opportunity to generate sales from these trips through the street stalls/kiosks that serve these customers.

Introduction of new concepts in street stalls/kiosks

Street stall/kiosk operators mainly serve drinks as their main commodity, but with the development of the channel as street stalls/kiosks expand across the country, in 2018 brands started to offer more food variety to serve different customer segments. This is consequently leading to growth in this channel, which is maintaining a strong presence in the country.

COMPETITIVE LANDSCAPE
BarnCafé continues to lead street stalls/kiosks

BarnCafé, which is operated by Al Amjaad Establishment, remained the leading brand in street stalls/kiosks in value sales terms in 2018, followed by Derby Coffee and Khafif. BarnCafé benefits from a strong presence in petrol stations and on the main roads and city streets.

Derby Coffee and Khafif face tough competition

Derby Coffee and Khafif were facing difficult times in the final years of the review period due to the increasing competition from local independent street stalls/kiosks, which continue to increase their outlet numbers every year and offer a wide variety of menu items at very competitive prices to attract more customers. The problems for Derby Coffee and Khafif can be seen in their declining number of outlets across the country over the review period, negatively affecting their presence in the marketplace.

Expectations of increasing competition in street stalls/kiosks

It is expected that the overall street stalls/kiosks channel will face strong competition from specialist coffee and tea shops, such as Starbucks, which offer a drive-thru service for their customers, which makes it difficult for street stalls/kiosks to compete against. Street stall/kiosk players will have to come up with new and innovative ideas to overcome this strong competition, especially when it comes to a strong player like Starbucks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Street Stalls/Kiosks in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How prevalent are chained street stalls or kiosks in Saudi Arabia?
  • Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
  • What is the average sales per outlet for an independent street stall/kiosk in Saudi Arabia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Street Stalls/Kiosks in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Saudization is the main driver in street stalls/kiosks
Road trips influence the growth of street stalls/kiosks
Introduction of new concepts in street stalls/kiosks

COMPETITIVE LANDSCAPE

BarnCafé continues to lead street stalls/kiosks
Derby Coffee and Khafif face tough competition
Expectations of increasing competition in street stalls/kiosks

CATEGORY DATA

Table 1 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 2 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 3 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 5 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 6 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 9 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 12 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Saudization and austerity changing the foodservice market
New strategies to boost the market
Local players are entering the foodservice market
Independent foodservice continues to grow
Growth expected over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources