Street stalls/kiosks in Denmark are concentrated in high-traffic locations, such as at shopping malls, in busy office and nightlife districts and at tourist attractions like zoos and amusement parks. They are also a staple feature at cultural and sporting events like music festivals, street fairs and football matches.
In recent years, street stalls/kiosks in Denmark have faced increasing competition from other types of foodservice operators with more innovative or diverse menus and online ordering systems that provide greater convenience to consumers. The threat posed by other outlet types intensified during the pandemic due to the difficult trading conditions across consumer foodservice seeing more players embracing new concepts and emerging trends in an effort to stand out from the crowd.
Among the changes being seen in the street stalls/kiosks channel are the offering becoming more varied, for example with more healthier alternatives being added to menus. In addition, while street food markets were previously tending to appear in the country’s biggest cities, they are now spreading more into smaller cities in Denmark.
Prior to the pandemic, Denmark was seeing growing popularity of street food outlets located in food markets, where consumers can choose from a wide selection of food types from all over the world. However, the pandemic had a major negative impact on the performance of the overall street stalls/kiosks category, including outlets operating in street food markets.
Street stalls/kiosks is more dependent on inbound tourism than many other areas of the Danish consumer foodservice market, which means a full recovery in inbound tourist numbers will be important in helping to drive sales in this channel. In addition to any slower-than-hoped-for return to pre-pandemic inbound tourist numbers, however, the likelihood that working from home will remain more common in the wake of the pandemic could also limit the category’s potential for further expansion.
With competition from other types of foodservice outlets expected to intensify, over the forecast period it will become even more essential for street stalls/kiosks operators to diversify their menus and respond to new and emerging trends if they are to capture consumer attention. In particular, it will be important for operators to add healthier choices to their menus, including vegan, vegetarian and gluten-free dishes.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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