The forecast period is expected to see street stalls/kiosks in Turkey face increasing levels of competition from outside the category. For instance, street vendors selling predominantly items of fast food or they types of packaged snacks normally purchased from convenience stores are expected to remain a strong presence on the streets of Turkish cities, competing directly with street stalls/kiosks for the attention of consumers.
Along with convenience, competitive pricing is set to remain the most important advantage enjoyed by street stalls/kiosks during the forecast period. While the convenience of being able to buy hot snacks and sweet treats on impulse whilst out and about is clearly a major reason for consumers engaging with street stalls/kiosks, the adverse economic situation which is expected to prevail in Turkey until at least the middle of the forecast period is likely to make the relative affordability of street stalls/kiosks a major draw for consumers.
As mentioned above, the adverse economic situation that prevailed in Turkey at the end of the review period is expected to remain in effect until at least the middle of the forecast period. This is likely to benefit street stalls/kiosks as consumers will inevitably be looking for the best value for money from consumer foodservice.
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Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.See All of Our Definitions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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