Sales of street stalls/kiosks gradually improved in 2021 as restrictions on mobility of the local population, as well as on store operations in terms of hours, were eased. Another contributing factor to this improved performance was increasing confidence amongst Peruvians to spend time outside of the home due to the country’s rollout of its vaccination programme.
Operators of chained street stalls/kiosks have become increasingly creative by launching new items or new presentations for their traditional menus in order to attract consumers who are exposed to their promotions on social media networks. Therefore, chains tend to drive up sales through planned purchases rather than impulse purchases for on-the-go consumption.
Although sales of chained street stalls/kiosks were boosted due to the easing of restrictions on face-to-face customer service, which led to a notable improvement in demand, they continued to place greater emphasis on home delivery. This service continued to be highly promoted on social media platforms, often running promotions exclusive to home delivery, and has been important in driving additional sales considering that their standard format tends to favour impulse purchases.
Value sales of street stalls/kiosks are expected to see further dynamic growth in 2022 and beyond due to the greater mobility of the local population, as general restrictions ease and Peruvians regain their confidence in spending time outside of the home. More positive perceptions of strict hygiene and sanitation protocols are likely to support the earlier recovery of chained street stalls/kiosks, with value sales (at constant 2021 prices) predicted to return to pre-pandemic levels by 2022, while the dominant independent operators will likely recover by 2023.
2022 is expected to see the return of in-person learning and working, although this is likely to initially be part of hybrid measures, combining online and face-to-face during the week. This could increase the footfall in high traffic areas such as shopping centres, near universities and other study centres, which would contribute to increasing consumption through street stalls/kiosks.
One negative factor that could impact the sales of street stalls/kiosks may be the increase in the cost of living, as during the second half of 2021 there was a significant rise in the price of supplies, cooking gas, and gasoline amongst others. This ultimately increased the cost of products, which offers a challenging scenario considering that food and beverages usually sold by street stalls/kiosks are often very affordable, with rising costs difficult to add to the final price.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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