A boom in chained street stalls/kiosks is expected over the forecast period, as brands such as Phuc Long and ChukChuk continue to invest and expand. For example, Masan Group Corp, which is the GBO of Phuc Long, continues to invest in the brand with a long-term strategy.
Economic challenges are expected to continue over the forecast period, with consumers being price-sensitive in light of rising unemployment against rising prices. Indeed, there have been a number of news articles about industry layoffs in Vietnam, notably in factories.
Despite the aforementioned cultural popularity of street stalls/kiosks and the expectation that the government may offer some support in relation to local tourism and trade, the government’s management of such outlets remains loose and unclear, and many operators fear the risk of penalty. This is because the regulations related to operations are not clear and are thus easy to unintentionally violate.
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Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.See All of Our Definitions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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