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Country Report

Street Stalls/Kiosks in

Street Stalls/Kiosks in Romania

Apr 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Busier lifestyles and more demanding consumers boost value sales for street stalls/kiosks

Despite outlet and transaction numbers decreasing slightly in 2019, street stalls/kiosks, as a consumer foodservice channel, remains a popular option for an increasing number of Romanian consumers to obtain snacks while they are on the go during the day. The main products sold through street stalls/kiosks consist of fresh bakery available at low prices such as pretzels, bagels and pastries.

Independent operators continue to dominate due to a low investment requirement and an individual approach

The dominance of independent street stalls/kiosks is the result of the fact that most of them are operated as a small family business which does not require significant investment or advanced experience. Meanwhile, chains are more dynamic because they are more visible, being located in areas with high pedestrian traffic.

Assortment and format improvements support value growth

Traditional pretzels and pastries are the most demanded products within street stalls/kiosks because of their low price and their convenient consumption while on the go. In summer resorts, the offer is completed by seasonal ice cream, candyfloss and boiled corn.

COMPETITIVE LANDSCAPE

Fornetti consolidates its leading position in fragmented street stalls/kiosks

Fornetti is the leading brand in street stalls/kiosks in Romania as it operates, by far, the largest outlet network in the country and therefore enjoys the best coverage and brand awareness among all chained brands. In 2019, the brand increased its value share of street stalls/kiosks by opening even more outlets in Romania.

Chained brands fare much better than independent operators

All other brands that follow Fornetti in street stalls/kiosks in Romania are domestic. They are linked primarily to offering pretzels and this traditional product has pulled brands such as Simigeria Luca, Simigeria Petru and gigi Covrigi Traditionali to the top ranks of chained street stalls/kiosks, although these three particular brands have seen greatly differing performances.

Simigeria Luca performs best by expanding its number of outlets and menu items

In 2019, Simigeria Luca achieved the strongest value growth among street stalls/kiosks. Its strong dynamics are the consequence of its expansion from Bucharest and the widening of its offer from the classic pretzel made according to its own recipe to more sophisticated pretzels with the addition of ingredients such as crenwursti (frankfurters), chocolate, onions, olives, raisins, apple or sour cherry, and pizza.

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Street Stalls/Kiosks Sample Report Street Stalls/Kiosks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Street Stalls/Kiosks in Romania?
What are the major brands in Romania?
How prevalent are chained street stalls or kiosks in Romania?
Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
What is the average sales per outlet for an independent street stall/kiosk in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Street Stalls/Kiosks in Romania - Category analysis

HEADLINES

PROSPECTS

Busier lifestyles and more demanding consumers boost value sales for street stalls/kiosks

Independent operators continue to dominate due to a low investment requirement and an individual approach

Assortment and format improvements support value growth

COMPETITIVE LANDSCAPE

Fornetti consolidates its leading position in fragmented street stalls/kiosks

Chained brands fare much better than independent operators

Simigeria Luca performs best by expanding its number of outlets and menu items

CATEGORY DATA

Table 1 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 2 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 3 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 5 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 6 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2019
Table 9 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 12 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Steady growth is mainly driven by the higher incomes and busy lifestyles in the capital and large cities

The development of online ordering brings challenges and rewards

Franchising is the most commonly used tool for expansion

Independent operators are slowly yielding ground to chained players

Steady upward development is expected for consumer foodservice during the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Street Stalls/Kiosks in Romania

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Executive Summary

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PROSPECTS

Busier lifestyles and more demanding consumers boost value sales for street stalls/kiosks

Independent operators continue to dominate due to a low investment requirement and an individual approach

Assortment and format improvements support value growth

COMPETITIVE LANDSCAPE

Fornetti consolidates its leading position in fragmented street stalls/kiosks

Chained brands fare much better than independent operators

Simigeria Luca performs best by expanding its number of outlets and menu items

Samples

Overview

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Table of Contents

Street Stalls/Kiosks in Romania - Category analysis

HEADLINES

PROSPECTS

Busier lifestyles and more demanding consumers boost value sales for street stalls/kiosks

Independent operators continue to dominate due to a low investment requirement and an individual approach

Assortment and format improvements support value growth

COMPETITIVE LANDSCAPE

Fornetti consolidates its leading position in fragmented street stalls/kiosks

Chained brands fare much better than independent operators

Simigeria Luca performs best by expanding its number of outlets and menu items

CATEGORY DATA

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Steady growth is mainly driven by the higher incomes and busy lifestyles in the capital and large cities

The development of online ordering brings challenges and rewards

Franchising is the most commonly used tool for expansion

Independent operators are slowly yielding ground to chained players

Steady upward development is expected for consumer foodservice during the forecast period

MARKET DATA

CORONAVIRUS (COVID-19)

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