Value sales of street stalls notably improved in 2021 following the restrictions of the previous year as a result of the pandemic. Street stalls/kiosks remained open during the lockdown at the beginning of the year, as unlike many other types of consumer foodservice, this channel mainly relies on takeaway options and therefore was least affected by government regulations that stipulated that customers could only eat outside up until 31 May 2021, although with there were reduced opening times in place for some outlets.
Despite an improved performance in 2021, value sales for both chained and independent street stalls/kiosks remained below pre-pandemic levels due to the severity of declines the previous year when limited mobility and home seclusion, including remote working measures, impacted footfall. Many of these outlets are located in high frequency areas such as train stations, and therefore, the reduced number of commuters due to lockdown and home offices led to fewer on-the-go purchases.
To address changing consumer behaviour and to expand their reach during an unstable time, leading players in street stalls/kiosks launched digital convenience solutions to improve the customer experience, with home delivery, despite holding marginal share overall, increasing its reach in 2020. For example, global brand owner Valora expanded its range of digital solutions by launching the Brezelkönig App, allowing customers to receive rewards for their loyalty.
The country’s rollout of its vaccination programme, and an easing of restrictions in the second half of 2021 resulted in improving sales for street stalls/kiosks. The likely greater recovery of tourism and the gradual return to the office, albeit as part of hybrid measures, will support further value sales growth for street stalls/kiosks heading into the forecast period in line with improving mobility.
Street stalls/kiosks offers an agile business model with low investment and high flexibility, traditionally making the channel attractive to entrepreneurs and independent operators. However, the number of transactions, outlets and value sales (at constant 2021 prices) are predicted to remain below pre-pandemic levels over the forecast period, which will be mainly driven by independents that will continue to struggle as they had fewer resources to stay resilient at the height of the pandemic.
In order to compete with other more innovative channels and attract customers’ attention through differentiation, operators of street stalls/kiosks are predicted to continue to adapt to changing consumption behaviour and trends. This will include the greater demand for organic, regional, vegetarian and vegan options, in addition to considering sustainability issues and animal welfare, in order to compete more strongly with foodservice operators that are increasingly incorporating these themes into their menus.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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