In order to create a competitive advantage, Taiwan’s beverage shops are embracing innovative marketing strategies. Some operators focus on the visual experience through limited-time offerings, such as combining special designs on beverage cups, and co-branding with artists/illustrators and other retail brands.
Some operators place greater emphasis on product quality than others, and will promote the premium quality, production process, and origins of its beverages. For instance, tea, fresh milk, and other ingredients like fruits, are increasingly locally produced, using local seasonal fruits in Taiwan, fresh milk from small farmers, and local ingredients.
Street stalls/kiosks face the challenges of rapidly changing consumption habits and the pressure of rising costs. Therefore, many operators will introduce new technology to simplify the operational process and reduce costs.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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