Street stall/kiosk operators will continue to see sustained growth in the forecast period as the country continues to emerge from the pandemic. While Malaysian consumers will become more cautious about their spending, thanks to ongoing economic uncertainty, such outlets are generally characterised by low unit prices and will therefore be more resilient to any inflationary pressures that lie ahead.
Chained street stalls/kiosks is likely to enjoy positive growth over the forecast period, as market conditions become more favourable. Operators may also look to diversify their networks, penetrating locations such as petrol stations, where they can target consumers who are travelling, given the expected release of pent-up demand for local tourism over the forecast period.
During the forecast period, bubble tea players will continue to generate consumer interest through the launch of new and exotic limited-edition flavours, given the product popularity amongst young, fashion-conscious consumers. As well as targeting the consumer taste for novel flavours, bubble tea players are expected to develop new products in line with the health and wellness trend, which was reinforced by the effect of the COVID-19 crisis.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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