As compared to 2013-2018, street stalls/kiosks looks set to show an improved performance over the forecast period in terms of growth in current value sales, transactions and outlet numbers. While visitor numbers are expected to drop off somewhat from the highs experienced over 2016-2017, growth in inbound tourism will remain robust overall, and this will help to boost the development of the category.
The assortment of food and beverages available from street stalls/kiosks in Bulgaria is relatively narrow, with most operators offering hot dogs, sandwiches, pizza slices, grilled meat, doughnuts, ice cream, bakery products or boiled corn, as well as bottled water and a limited selection of other soft drinks. While bakery products are a traditionally popular breakfast option in the country, over the forecast period sales of such items via street stalls/kiosks look set to fall due to rising health-consciousness among local consumers.
While independents continued to dominate street stalls/kiosks in 2018, it was less fragmented than the other main foodservice categories in Bulgaria, with chains accounting for a sizeable share of total current value sales. Among chained players, bakery specialist Fornetti remained the clear leader in value terms.
Competition within street stalls/kiosks is not as intense as in other areas of the Bulgarian foodservice market. Most players try not to place outlets in close proximity to those of rivals so as to avoid direct competition.
In terms of competition from external sources, the main challenge faced by street stalls/kiosks operators comes from limited-service restaurants that specialise in the same types of food. This is particularly the case with bakery specialists, as both street stalls/kiosks and limited-service restaurants that offer bakery products tend to be focused on takeaway sales.
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Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Bulgaria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.