Executive Summary

Apr 2019
PROSPECTS
Category set to benefit from inbound tourism, busier lifestyles and warmer weather

As compared to 2013-2018, street stalls/kiosks looks set to show an improved performance over the forecast period in terms of growth in current value sales, transactions and outlet numbers. While visitor numbers are expected to drop off somewhat from the highs experienced over 2016-2017, growth in inbound tourism will remain robust overall, and this will help to boost the development of the category.

Healthy eating trend unlikely to significantly affect street stalls/kiosks menus

The assortment of food and beverages available from street stalls/kiosks in Bulgaria is relatively narrow, with most operators offering hot dogs, sandwiches, pizza slices, grilled meat, doughnuts, ice cream, bakery products or boiled corn, as well as bottled water and a limited selection of other soft drinks. While bakery products are a traditionally popular breakfast option in the country, over the forecast period sales of such items via street stalls/kiosks look set to fall due to rising health-consciousness among local consumers.

COMPETITIVE LANDSCAPE
Fornetti remains the clear leader as Go Grill loses ground

While independents continued to dominate street stalls/kiosks in 2018, it was less fragmented than the other main foodservice categories in Bulgaria, with chains accounting for a sizeable share of total current value sales. Among chained players, bakery specialist Fornetti remained the clear leader in value terms.

Direct competition within street stalls/kiosks remains limited

Competition within street stalls/kiosks is not as intense as in other areas of the Bulgarian foodservice market. Most players try not to place outlets in close proximity to those of rivals so as to avoid direct competition.

Limited-service restaurants pose biggest external competitive threat

In terms of competition from external sources, the main challenge faced by street stalls/kiosks operators comes from limited-service restaurants that specialise in the same types of food. This is particularly the case with bakery specialists, as both street stalls/kiosks and limited-service restaurants that offer bakery products tend to be focused on takeaway sales.

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Street Stalls/Kiosks in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Street Stalls/Kiosks in Bulgaria?
  • What are the major brands in Bulgaria?
  • How prevalent are chained street stalls or kiosks in Bulgaria?
  • Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
  • What is the average sales per outlet for an independent street stall/kiosk in Bulgaria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Street Stalls/Kiosks in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Category set to benefit from inbound tourism, busier lifestyles and warmer weather
Healthy eating trend unlikely to significantly affect street stalls/kiosks menus

COMPETITIVE LANDSCAPE

Fornetti remains the clear leader as Go Grill loses ground
Direct competition within street stalls/kiosks remains limited
Limited-service restaurants pose biggest external competitive threat

CATEGORY DATA

Table 1 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 2 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 3 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 5 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 6 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 9 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 12 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Economic development continues to drive market expansion
Rising demand among local consumers offsets slowdown in tourist numbers
Foodservice operators adjust strategies as competition intensifies
Full-service restaurants is the most dynamic independent category in value terms
Outlook for foodservice remains positive despite projected slowdown

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources