Executive Summary

Apr 2019
PROSPECTS
Moving beyond the truck

Recent years have been all about food trucks and their exploding growth. However, new concepts like shipping container stalls have combined with a surge in the popularity of culturally authentic street food and food festivals to ensure that street stalls/kiosks overall recorded strong value sales growth in 2018.

Growth potential stunted by regulations

Street stalls/kiosks has remained one of the fastest-growing channels in foodservice. Growth is expected to slow significantly over the next few years, in part due to ever increasing regulations in the largest cities.

Technology convinces customers to stay and eat

While most street stalls and food trucks already need wireless internet to operate their ordering and payment systems, some operators are now offering free Wi-Fi and encouraging patrons to stick around. Having a group of “eat-in” customers makes the trucks appear more popular and therefore more desirable.

COMPETITIVE LANDSCAPE
Drinks and desserts provide a sweet boost in popularity

Desserts and beverages are known for having some of the highest profit margins in the foodservice industry. In 2018, street stalls/kiosks embraced this by creating speciality lemonade and tea offerings, ice cream shake-inspired food trucks, and expanding the always popular coffee kiosks.

Food trucks drive up sales through private rentals

In 2018, celebrities used social media to help popularise the renting of food trucks for private events. The concept has grown beyond personal events, with many companies hiring food trucks for annual events or even just a company moral boost.

Consumers are willing to pay for the food truck experience

As underlined by the continually increasing transaction values, street food consumers continue to move beyond the USD2 hot dog and, in some cases, pay top dollar for a gourmet food truck experience. In order to meet this demand, chefs trained at some of the world’s premier culinary schools have decided to roll with the food truck trend, creating trucks dedicated to exclusive delicacies such as crème brulée or fine cheeses.

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Street Stalls/Kiosks in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Street Stalls/Kiosks in USA?
  • What are the major brands in USA?
  • How prevalent are chained street stalls or kiosks in USA?
  • Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
  • What is the average sales per outlet for an independent street stall/kiosk in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Street Stalls/Kiosks in the US - Category analysis

HEADLINES

PROSPECTS

Moving beyond the truck
Growth potential stunted by regulations
Technology convinces customers to stay and eat

COMPETITIVE LANDSCAPE

Drinks and desserts provide a sweet boost in popularity
Food trucks drive up sales through private rentals
Consumers are willing to pay for the food truck experience

CATEGORY DATA

Table 1 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 2 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 3 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 5 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 6 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 7 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 8 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 9 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 10 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 11 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 12 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Consumer Foodservice in the US - Industry Overview

EXECUTIVE SUMMARY

Trimming the fat in consumer foodservice
Putting the “service” in foodservice
Adaptation through differentiation is a key strategy for continued growth
Technology can be advantageous for independent brands
Forecast growth is contingent on meeting consumer demands

MARKET DATA

Table 13 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 14 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 15 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 16 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 17 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 18 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 20 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 22 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 23 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 24 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources