In 2021, street stalls/kiosks in Germany still performed relatively well compared to other channels, due to being less affected by government regulations. However, the pandemic still had some indirect impact, with chained operators recording a weaker performance than independents – this was mostly linked to “Autobahn Raststätten” (rest areas along highways), airports and train stations, and thus outlets in these locations are more dependent on travel regulations compared to those situated in areas less reliant on mobility trends.
While German employees partly returned to offices in 2021, thus favouring demand through street stalls/kiosks, some operators in the channel continued to offer online options, mainly via third party delivery platforms such as Lieferando. This has not only been a trend for chained street stalls/kiosks chains but also independent players, as the average German consumer spends greater time on average on apps such as Lieferando, and thus it is reasonable to expand to these apps for street stalls/kiosks as well, but often only for takeaway.
The usually mobile foodservice providers characterised by a limited product offering and low prices comprise a significant share of Germany’s street stalls/kiosks where food is prepared in some way and served through a hatch or over a display counter for on-the-go consumers. The largest chained operators in street stalls/kiosks are Brotzeit and Grillbar.
Further remote working measures heading into the forecast period will continue to impact footfall through train and bus stations as well as airports, thereby subduing a stronger early recovery for street stalls/kiosks. Despite dynamic growth in 2021 and predictions for Germans to gradually resume previous routines and spend longer outside of the home, street stalls/kiosks is expected to record a slower performance, with both chained and independent operators set to struggle to fully recovery to pre-pandemic levels by 2026.
In Germany, cultural events play a major role in generating revenue for consumer foodservice as traditionally, they tend to attract thousands of visitors. These events drive a significant share of foodservice sales, especially for informal street stalls/kiosks.
Over the forecast period, the competitive landscape of German street stalls/kiosks is expected to remain highly fragmented, and dominated by independent operators. Nonetheless, German food trucks are expected to increasingly offer high-quality food using regional ingredients, in addition to a wide range of vegan or vegetarian meals, as they address mega trends such as sustainability or health awareness.
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Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.See All of Our Definitions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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