With already high penetration rates and demand organically falling after the sales spikes seen during the era of the home lockdowns, volume sales in vacuum cleaners are expected to show only marginal, sub-decimal growth over the forecast period. The main driver for sales will be the ongoing growth in the number of households, notably so in small, single-person dwellings in urban areas.
After considerable price increases, especially in 2022, a cautious forecast assumes that the overall retail selling price is going to be stagnant in constant 2022 terms over the forecast period, leading to stagnant overall value which is further compounded by consumers’ price-sensitivity. However, this assumes significantly more price-sensitive purchase decisions compared to the review period, when consumers were well willing to invest good money in their homes during the pandemic and living costs were lower.
Changed health and hygiene awareness, resulting from the pandemic, are not expected to have a significant impact on vacuum cleaners over the forecast period. COVID-19 has become a manageable issue for consumers in 2022 and the pandemic has shown that consumer habits are very resilient against long-term changes.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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