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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Austria

Feb 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Vacuum cleaners eke out retail volume sales growth in a difficult economic environment, as COVID-19 led some to clean their homes more often

The rate of growth in retail volume sales of vacuum cleaners slowed to its lowest level in 13 years during 2020 but remained positive in spite of the economic shock of COVID-19. Demand was supported by the fact that some consumers cleaned their homes more frequently, as they were spending more time there.

Stick and robotic vacuum cleaners continue to grow in popularity, as their strong appeal to affluent consumers made them less vulnerable to economic instability

Stick and robotic models were the top performers in vacuum cleaners in terms of retail volume sales growth during 2020. However, stick vacuum cleaners saw a significant deceleration in their rate of growth, as many consumers restrained their discretionary spending amid heightened economy uncertainty.

Dyson Austria GmbH

Having expanded rapidly during the review period, leader Dyson Austria GmbH maintained its retail volume share in vacuum cleaners during 2020. This was an impressive performance for a premium brand in a very difficult economic environment – demonstrating its strong appeal to affluent consumers in particular.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Austria?
What are the major brands in Austria?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Vacuum cleaners eke out retail volume sales growth in a difficult economic environment, as COVID-19 led some to clean their homes more often

Stick and robotic vacuum cleaners continue to grow in popularity, as their strong appeal to affluent consumers made them less vulnerable to economic instability

Dyson Austria GmbH

RECOVERY AND OPPORTUNITIES

With the price difference between them narrowing, stick and robotic vacuum cleaners will outperform cylinder and handheld models

Increased competition will make robotic vacuum cleaners more affordable

Ease of use of stick vacuum cleaners a key factor for the ageing Austrian consumer

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 2 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025

Consumer Appliances in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vacuum Cleaners in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Vacuum cleaners eke out retail volume sales growth in a difficult economic environment, as COVID-19 led some to clean their homes more often

Stick and robotic vacuum cleaners continue to grow in popularity, as their strong appeal to affluent consumers made them less vulnerable to economic instability

Dyson Austria GmbH

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Vacuum cleaners eke out retail volume sales growth in a difficult economic environment, as COVID-19 led some to clean their homes more often

Stick and robotic vacuum cleaners continue to grow in popularity, as their strong appeal to affluent consumers made them less vulnerable to economic instability

Dyson Austria GmbH

RECOVERY AND OPPORTUNITIES

With the price difference between them narrowing, stick and robotic vacuum cleaners will outperform cylinder and handheld models

Increased competition will make robotic vacuum cleaners more affordable

Ease of use of stick vacuum cleaners a key factor for the ageing Austrian consumer

CATEGORY DATA

Consumer Appliances in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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