Vacuum cleaners recorded positive volume growth during 2020 as the COVID-19 pandemic had a complex impact on the category, with numerous factors influencing sales in both positive and negative ways. With consumer spending under pressure during the year due to the adverse economic environment that unfolded as the COVID-19 pandemic took hold, many Singaporeans chose to delay the purchase of a new vacuum cleaner until their sources of income were more secure.
Robotic vacuum cleaners continued to generate positive sales growth during 2020 as the unparalleled convenience that the types of products offer continued to appeal to Singaporean consumers. Although high prices have until recently been something of a barrier to higher growth rates in the category, 2020 saw the launch of more affordable models.
2020 saw many of the players present in standard vacuum cleaners struggling to maintain positive sales growth. However, category leader Phillips Electronics Singapore and premium-positioned player Dyson Singapore were among the most dynamic names in the category during the year.
Volume sales of vacuum cleaners are expected to register strong positive growth over the forecast period, with the emergence of new technologies that offer greater convenience in terms of ease of usage, compact cordless designs, automated functions and silent operation likely to encourage consumers to upgrade their current vacuum cleaners to newer, more innovative models. With this in mind, it is inevitable that sales growth in vacuum cleaners will be driven mainly by rising demand for stick vacuum cleaners and robotic vacuum cleaners, the categories in which innovation is more likely to be a crucial influence in coming years.
One of the most interesting outcomes of the COVID-19 pandemic has been the increasing focus on hygiene as consumers have increasingly sought to keep their homes as clean and sanitary as possible to minimise the risk of the COVID-19 pandemic being transmitted. This, combined with the general increase seen in interest in the health and wellness trend due to the COVID-19 situation is expected to continue supporting sales of vacuum cleaners during the forecast period as maintaining a sanitary and hygienic home becomes more of a priority.
Robotic vacuum cleaners is expected to be the most dynamic category of vacuum cleaners in Singapore over the forecast period. One of the main reasons for the category’s anticipated success is expected to be the launch of more affordable new models.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vacuum Cleaners research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page