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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Taiwan

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stick vacuum cleaners sees greater sales increases

Smaller living spaces, a faster pace of life, and more innovative product launches lead Taiwanese consumers to prefer stick vacuum cleaners, as they are easier to move and lighter in weight. The updated cleaning technology of stick vacuum cleaners has also weakened the competitiveness of cylinder vacuum cleaners.

Innovative vacuum cleaners capture more attention amid the humid local climate

As Taiwan’s subtropical climate, with high temperatures and humidity, provides a suitable environment for dust mites, dangerous to allergic people, more consumers pay attention to the cleanliness of beds, mattresses and children’s plush toys. Thus, more brands launch dust mite and steam vacuum cleaners with multiple uses to educate consumers of the importance of such products.

Smart features slowly penetrate robotic vacuum cleaners

Robotic vacuum cleaners recorded the second fastest retail volume growth in 2017, but will be fastest growing over the forecast period. They are convenient for cleaning smaller spaces like corners, stairs and under furniture, and are useful for dual-income families to save time and effort, becoming more popular among young families, higher-income consumers and households with larger spaces.

COMPETITIVE LANDSCAPE

Electrolux is strong in standard products

Electrolux led sales of vacuum cleaners in 2017 mainly due to its long-built strength in standard products. As cordless vacuum cleaners such as handheld and stick products become more popular, Electrolux is also investing more into stick vacuum cleaners, and its appeal lies in providing lighter weight, longer battery life, more models and more affordable prices.

New players progressively enter vacuum cleaners

The development potential of vacuum cleaners has encouraged brands to try to compete. For instance, Bosch, Thompson, Philips, Gtech, Raycop and Siroca successively launched stick and handheld vacuum cleaners in Taiwan in late 2016 and 2017.

Small group purchasing website displays power to attract consumers

In addition to usual online retailers, 486 group purchasing website plays a crucial part in promoting new brands to consumers. The website, initiated by an entrepreneur in 2012, only markets selected brands and models.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Taiwan?
What are the major brands in Taiwan?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Taiwan - Category analysis

HEADLINES

PROSPECTS

Stick vacuum cleaners sees greater sales increases

Innovative vacuum cleaners capture more attention amid the humid local climate

Smart features slowly penetrate robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Electrolux is strong in standard products

New players progressively enter vacuum cleaners

Small group purchasing website displays power to attract consumers

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stick vacuum cleaners sees greater sales increases

Innovative vacuum cleaners capture more attention amid the humid local climate

Smart features slowly penetrate robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Electrolux is strong in standard products

New players progressively enter vacuum cleaners

Small group purchasing website displays power to attract consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Taiwan - Category analysis

HEADLINES

PROSPECTS

Stick vacuum cleaners sees greater sales increases

Innovative vacuum cleaners capture more attention amid the humid local climate

Smart features slowly penetrate robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Electrolux is strong in standard products

New players progressively enter vacuum cleaners

Small group purchasing website displays power to attract consumers

CATEGORY DATA

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

MARKET DATA

SOURCES

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