Vacuum Cleaners in Taiwan

PROSPECTS

Stick vacuum cleaners continues to achieve the greatest sales increases

Smaller living space and more innovative models prompt consumers to tend towards stick vacuum cleaners over cylinder ones. The easier mobility, lighter weight and updated cleaning technology of stick vacuum cleaners have severely weakened the competitiveness of cylinder vacuum cleaners.

Smart features slowly penetrate robotic vacuum cleaners

Over the forecast period, robotic vacuum cleaners will register the second fastest volume growth. The appliances help save household chore time for dual-income families, resulting in their popularity among younger families and households with larger spaces.

Innovative cleaners such as steam cleaners and dust mite cleaners capture more attention in the local humid climate

As more consumers have started to pay attention to the cleanliness of beds, mattresses and plush toys used by their children, more brands have launched dust mite cleaners and steam cleaners with multiple attachments. Taiwan’s subtropical climate with higher temperatures and higher humidity provides a suitable environment for dust mites.

COMPETITIVE LANDSCAPE

Electrolux continues to lead vacuum cleaners via its strength in standard products

Electrolux leads volume sales of vacuum cleaners due to its long-built brand influence in standard products. With the popularity of cordless vacuum cleaners, including stick and robotic products, Electrolux has launched products which appeal to consumers by their longer battery life, diversified models and reasonable prices.

More new players are expected to compete in vacuum cleaners

Thanks to its greater potential compared to most small appliances, a few players strove to penetrate vacuum cleaners over the review period. Bosch, Thompson, Gtech, and Bissell have successively launched stick or robotic products since 2016.

Collaborating with internet celebrities is an innovative marketing method attracting potential consumers

Being an aggressive player in Taiwan, LG has utilised a group buying website to market its vacuum cleaners. Smaller brands such as Thomson and Iris prefer collaborating with selected internet celebrities to introduce their products.

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