Vacuum cleaning is a chore many consumers want done as easy and quickly as possible. Especially for elderly consumers, vacuuming can be a daunting task which takes a lot of effort and energy.
As the selection and price range of robotic vacuum cleaners have started to widen, volume sales continued to rise significantly in 2018. Nevertheless, technological limitations and general scepticism regarding very expensive automated appliances caused many consumers to hold back and instead purchase a more traditional vacuum cleaner.
Apart from being easier to handle and often lighter, many newly launched cylinder and stick vacuum cleaners are benefiting from improved energy and cleaning ratings. While energy-efficiency plays a major role for many consumers when choosing a vacuum cleaner, general functionality and cleaning efficiency are just as, if not even more, important.
Despite relatively high penetration and saturation, vacuum cleaners tends to be one of the most dynamic categories in terms of innovation and new product launches. The success of various brands and products is often related to consumer trust and tradition, but is also closely linked to innovative launches offering strong benefits and significant added value.
With robotic vacuum cleaners continuing to perform well, the leading innovators in the category, such as Ecovacs Europe and Neato Robotics, recorded the strongest volume sales growth in 2018. With the acquisition of Neato in 2018, Vorwerk increased its presence in robotic vacuum cleaners, adding to its already quite popular and successful portfolio in Germany.
Even though many established domestic players and brands originating in Germany remained well-positioned in vacuum cleaners, benefiting from their longstanding presence, strong brand recognition and good reputations, they will face significant challenges in the future. This will be mainly due to their lack of presence and significance in robotic vacuum cleaners.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Germany market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.