Given the already very high penetration rate, there was already stagnation in sales of vacuum cleaners in Germany in 2019, prior to the boom in replacement purchases during the pandemic years of 2020 and 2021. Thus, sales growth is poised to fall into negative territory in overall vacuum cleaners in the coming years, due to the reduction in replacement purchases.
Robotic vacuum cleaners have become increasingly popular in Germany in recent years, not only because of the basic idea of outsourcing vacuuming, but also because of the emergence of more technically sophisticated devices, which can now also mop the floor in addition to vacuuming. Based on these factors, the outlook for the category remains good over the forecast period.
The share of vacuum cleaners sold via e-commerce saw a constant increase over the review period. Along with low consumer confidence in Germany and price increases for appliances, the proportion of vacuum cleaners purchased online is expected to continue to rise.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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