In recent years, much of the innovation in the vacuum mops category was driven by brands in the Asia Pacific region; accordingly, consumer demand for vacuum mops was higher there than in the North American market. However, pandemic-related shifts such as working from home have increased the amount of time US consumers spend at home, resulting in the greater use of kitchens, bathrooms, and other spaces, and the increased production and spread of debris throughout the home.
Overall, standard vacuum cleaners, which includes cylinder, handheld, stick, upright, and steam vacuum cleaners, is projected to experience slightly positive retail volume growth over the forecast period, with growth driven primarily by stick vacuum cleaners, as brands improve the suction power of cordless offerings. Looking at the overall vacuum cleaners category, which comprises standard vacuum cleaners, as well as robotic vacuum cleaners, retail volume growth in the forecast period is expected to be slightly more positive, as robotic vacuum cleaners sees the expansion of offerings at lower price points.
Over the next five years, several factors are likely to positively impact consumer demand for robotic vacuum cleaners, including the demand for a hygienic home, advances in smart appliances, and high rates of pet ownership. Regarding the home hygiene trend, there are lingering hygiene and health anxieties, even though COVID-19 is now having less of an impact, and consumers are also increasingly concerned about and affected by air quality and allergen issues, exacerbated by climate change.
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A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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