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Country Report

Vacuum Cleaners in

Vacuum Cleaners in the US

36 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers focus on versatility, price and performance

Versatility remains an important success driver for vacuum cleaners. Consumers demand models that can perform well on both carpeted and bare floors, and those living in smaller housing units are fuelling growth of easily manoeuvrable units, such as stick and cordless models.

Tariffs cast a shadow on the category

Vacuum cleaners and parts were directly targeted in President Trump’s September 2018 tariffs on Chinese goods, with a 10% tariff on imports through the end of the year and an increase to 25% in 2019. Considering China’s dominance in vacuum cleaner production, manufacturers have little ability to shift production and may be forced to pass the increased costs to consumers.

Manufacturers target a growing population of pet owners

As the numbers of dog and cat owners grow, manufacturers increasingly tout features focused on pet hair collection. A number of leading brands include accessories specifically for pet-hair collection with different types of vacuum cleaners.

COMPETITIVE LANDSCAPE

Robotic models facing more competition

The players iRobot and Neato Robotics have played leading roles in building up the category of robotic vacuum cleaners in the US, but 2018 presented the domestic companies with strong challenges from cheaper competitors and tariff threats. While robotic vacuum cleaner sales are expected to grow steadily throughout the forecast period, the biggest share of gains will likely go to manufacturers selling low-end models, as they allow more consumers to benefit from the time-savings and convenience provided by automating this home chore.

Bricks-and-mortar retailers continue to lead

Electronics and appliance specialist retailers continued to be the leading retail channel for vacuum cleaners in 2018. Internet retailing has struggled to grow its share of the category, as consumers appreciate seeing the models in person.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in USA?
What are the major brands in USA?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in the US - Category analysis

HEADLINES

PROSPECTS

Consumers focus on versatility, price and performance

Tariffs cast a shadow on the category

Manufacturers target a growing population of pet owners

COMPETITIVE LANDSCAPE

Robotic models facing more competition

Bricks-and-mortar retailers continue to lead

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges

US economic outlook clouds the outlook for growth

Consumers prioritise fundamental technological improvements and multifunctional features for appliances

Trade wars and tariffs impact the category

Slight growth expected over the forecast period

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vacuum Cleaners in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers focus on versatility, price and performance

Tariffs cast a shadow on the category

Manufacturers target a growing population of pet owners

COMPETITIVE LANDSCAPE

Robotic models facing more competition

Bricks-and-mortar retailers continue to lead

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Overview

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Table of Contents

Vacuum Cleaners in the US - Category analysis

HEADLINES

PROSPECTS

Consumers focus on versatility, price and performance

Tariffs cast a shadow on the category

Manufacturers target a growing population of pet owners

COMPETITIVE LANDSCAPE

Robotic models facing more competition

Bricks-and-mortar retailers continue to lead

CATEGORY DATA

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges

US economic outlook clouds the outlook for growth

Consumers prioritise fundamental technological improvements and multifunctional features for appliances

Trade wars and tariffs impact the category

Slight growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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