Over 2021, retail volume sales of vacuum cleaners are set to grow as consumers as continue to spend more time at home, due to quarantine periods. As a result, they are required or stimulated to clean their apartments more frequently.
In 2021, robotic vacuum cleaners is expected to see the fastest retail volume growth. As the pandemic and related restrictions linger, consumers are looking for more effortless ways to clean their apartments.
SEB Groupe and Samsung Electronics Ukraine continue to compete fiercely for the leading position in vacuum cleaners in Ukraine. Indeed, having lost top spot to its rival in 2020, SEB Groupe is predicted to regain leadership of the category in 2021, although the two companies are forecast to hold the same retail volume share.
Vacuum cleaners is expected to continue to post positive, if moderate, retail volume growth over the forecast period. Growth is likely to be restrained by price-sensitivity as the lingering effects of COVID-19 force some consumers to postpone new or replacement purchases or upgrades until their financial situation improves.
Robotic vacuum cleaners is projected to see the fastest retail volume CAGR over the forecast period. As economic conditions improve and competition intensifies, the robotic format is likely to become more affordable and appealing to more consumers, supported by the strongest marketing activity in vacuum cleaners.
Nonetheless, as by far the lowest-priced format, outside of handheld, cylinder vacuum cleaners is set to continue to dominate retail volume sales in the forecast period. While formats like stick and robotic are forecast to see faster retail volume growth, these products are still typically viewed as companion appliances, rather than as a replacement or alternative to cylinder vacuum cleaners.
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A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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