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Learn moreJan 2021
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Having grown by a quarter during 2019 on the back of surging demand for stick vacuum cleaners, retail volume sales of vacuum cleaners fell in 2020, exhibiting their sharpest rate of decline in almost a decade. During the latter part of the review period, consumers switching from cylinder to stick vacuum cleaners was the main driver of growth, but the economic uncertainty engendered by the pandemic led to a reduction in consumer confidence.
While cylinder vacuum cleaners remain the leader in terms of retail volume sales, they have lost significant ground to stick vacuum cleaners. The latter are smaller, lighter, more energy efficient and wireless.
Dyson Norway AS, which ranked fourth in vacuum cleaners in terms of retail volume sales during 2020, has emerged as a strong challenger in premium vacuum cleaners. Having launched in Norway as recently as 2017, awareness of its eponymous brand has expanded rapidly, and it enjoys an excellent reputation among local consumers for state-of-the-art design and attractive aesthetics.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Norway market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.