Stick and handheld vacuum cleaners were the best performing areas within vacuum cleaners in 2018. The successful launch of new products that received intense promotional support from Rowenta and Dyson boosted sales in these areas.
Bagless vacuum cleaners continue to gather momentum, leading to an increase in total sales of cylinder vacuum cleaners in 2018. Despite their higher selling price compared to traditional bagged models, these products offer the financial benefit of not having to buy vacuum cleaner bags in the future, thus making them appealing to consumers.
Average unit prices increased significantly within vacuum cleaners in 2018, with bagless cylinder vacuum cleaners, which have much higher retail prices in comparison to their bagged counterparts, gaining share. Furthermore, stick vacuum cleaners and handheld vacuum cleaners also registered an increase in average selling prices as new product launches featured more expensive models with advanced features.
Sales of Rowenta increased impressively in 2017 and 2018. The brand’s positive performance can be attributed to the launch of several new models in stick vacuum cleaners, which were sold exclusively at electronics specialist chain Kotsovolos.
Vassilias, which markets the Rohnson and Dyson brands, saw an increase in sales in 2018, with the company remaining in second place. Both of the company’s brands registered a positive performance, with Rohnson benefiting from its reputation as a trusted name that offers good quality products at affordable prices.
Several companies that are active in vacuum cleaners placed an emphasis on new product development in 2017 and 2018. With stick vacuum cleaners witnessing an impressive performance, most players will invest in this area with the launch of new models with advanced features and strong promotional activities.
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This industry report originates from Passport, our Consumer Appliances market research database.