Executive Summary

Feb 2019
PROSPECTS
Stick and handheld vacuum cleaners sales gathering pace

Stick and handheld vacuum cleaners were the best performing areas within vacuum cleaners in 2018. The successful launch of new products that received intense promotional support from Rowenta and Dyson boosted sales in these areas.

Bagless vacuum cleaners on the rise

Bagless vacuum cleaners continue to gather momentum, leading to an increase in total sales of cylinder vacuum cleaners in 2018. Despite their higher selling price compared to traditional bagged models, these products offer the financial benefit of not having to buy vacuum cleaner bags in the future, thus making them appealing to consumers.

Increasing unit prices

Average unit prices increased significantly within vacuum cleaners in 2018, with bagless cylinder vacuum cleaners, which have much higher retail prices in comparison to their bagged counterparts, gaining share. Furthermore, stick vacuum cleaners and handheld vacuum cleaners also registered an increase in average selling prices as new product launches featured more expensive models with advanced features.

COMPETITIVE LANDSCAPE
Rowenta posts a strong performance

Sales of Rowenta increased impressively in 2017 and 2018. The brand’s positive performance can be attributed to the launch of several new models in stick vacuum cleaners, which were sold exclusively at electronics specialist chain Kotsovolos.

Vassilias continues to perform well

Vassilias, which markets the Rohnson and Dyson brands, saw an increase in sales in 2018, with the company remaining in second place. Both of the company’s brands registered a positive performance, with Rohnson benefiting from its reputation as a trusted name that offers good quality products at affordable prices.

Manufacturers focus on new product launches

Several companies that are active in vacuum cleaners placed an emphasis on new product development in 2017 and 2018. With stick vacuum cleaners witnessing an impressive performance, most players will invest in this area with the launch of new models with advanced features and strong promotional activities.

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Vacuum Cleaners in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Greece?
  • What are the major brands in Greece?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Vacuum Cleaners in Greece - Category analysis

HEADLINES

PROSPECTS

Stick and handheld vacuum cleaners sales gathering pace
Bagless vacuum cleaners on the rise
Increasing unit prices

COMPETITIVE LANDSCAPE

Rowenta posts a strong performance
Vassilias continues to perform well
Manufacturers focus on new product launches

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence poses obstacle to growth
Offers and replacement buys drive demand
BSH Ikiakes Siskeves outperforms Philips Hellenique
Reshaping of consumer appliances
Poor performance set to continue

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources