Vacuum Cleaners in Argentina

PROSPECTS

Robotic vacuum cleaners have more accessible prices

After many years with no launches of new products, vacuum cleaners has news and consumers have started paying attention again. Although the arrival of robotic models has meant novelty, their high prices have not allowed significant sales.

The presence of pets in urban households motivates the use of vacuum cleaners

Carpets are no longer very common in Argentinian homes, although they are still used in offices and other semi-public spaces such as cinemas and theatres. However, the use of vacuum cleaners has been reassigned as a result of new domestic dynamics.

Small vacuum cleaner models are easier to store

In addition to its power, an attribute highly valued by consumers when choosing the most convenient vacuum cleaner model is the space it will occupy in their home. The smaller and more compact its size, the more purchase possibilities it generates.

COMPETITIVE LANDSCAPE

Local companies continue leading vacuum cleaners

Vacuum cleaners has become more competitive since the entrance of new brands as a result of the country’s opening to imports in 2016. However, New San SA and First Rate SA remained leading players in 2018.

Imported robotic vacuum cleaners mark the pace of launches

The main robotic vacuum cleaner brands continued making new launches throughout 2018. The iRobot brand, from Aleferdi Tecnologias SA, has led the way in Argentina.

Companies promote robotic vacuum cleaners on special dates

Robotic vacuum cleaners, especially international brands, have high prices and have become a desired object for many Argentinian households. Faced with this situation, companies present in robotic vacuum cleaners undertake different promotional strategies with the aim of advertising their products and motivating sales.

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