During the forecast period, rapidly rising demand for robotic vacuum cleaners means that the category is set to remain one of the most disruptive areas of consumer appliances in Argentina. While sales of robotic vacuum cleaners remain low overall, these types of appliances are constantly becoming more popular.
Vacuum cleaners is a category of appliances that are widely seen as essential and ubiquitous and household penetration is already quite high, For this reason, many of the leading players in the category expected to begin developing more sophisticated models that offer innovative features and functions as well as superior design in a bid to make their products stand out and to generate higher revenues as these more modern and sophisticated models will inevitably also be more expensive. This trend also represents the attempts of leading brands to take advantage of new cleaning habits that emerged during the COVID-19 pandemic, when demand for vacuum cleaners increased as consumers wanted to keep their homes in as clean and hygienic condition is possible.
One factor which could present challenges to all of the brands present in vacuum cleaners during the forecast period is that carpets and rugs are increasingly uncommon in the homes of Argentinian consumers. Recent years have seen a move towards tiled floors and, among more affluent consumers, hardwood flooring and this is potentially unfavourable for sales of vacuum cleaners as these appliances have traditionally been associated with the removal of dust and hair from carpeted floors.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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