Vacuum Cleaners in Argentina

PROSPECTS

Despite carpeting becoming less common, vacuum cleaners remain necessary for removing dust and pet dander from beds and sofas

One of the main barriers to growth of vacuum cleaners is the trend in the type of floors used in Argentinean homes. The use of carpeting is no longer as common as it has been before, although it is still used in offices and other semipublic spaces such as cinemas and theatres.

Robotic vacuum cleaners still have limited presence, but are gaining the most traction

Argentinians are gaining more knowledge of robotic vacuum cleaners, and increasingly opting for them over (or in addition to) other types of vacuum cleaners if they have the means to do so. Robotic vacuum cleaners still have little presence because they are imported products and only a limited range of brands and models are available in the country.

Increasing population of pets living at home boosts demand for vacuum cleaners that can remove pet fur and dander

It is estimated that 80% of Argentineans have at least one pet in their home, mostly dogs. The growing presence of household pets has helped boost demand for vacuum cleaners.

COMPETITIVE LANDSCAPE

Standard vacuum cleaner brands focus on technological innovation and offering greater capacity

Brands of standard vacuum cleaners are focused on technological innovation with the aim of satisfying the needs of Argentinean consumers that are looking for new products with design and technology that facilitate household chores. Recently, the main innovative launches have focused on wireless, silent vacuum cleaners and those with greater capacity.

Robotic vacuum cleaners generate most of their sales from higher-income consumers that do research and purchase the products online

Smart Tek, Atma and iRobot Roomba are the leading brands of robotic vacuum cleaners sold in Argentina, where robotic vacuum cleaners are sold mainly through the online channel, especially through Argentina’s main online marketplace, Mercadolibre. Many companies offer different models of robotic vacuum cleaners through major e-commerce sites like this.

National Atma brand strives to gain an edge in robotic vacuum cleaners

The national brand Atma, leader in standard vacuum cleaners, continues to present models of robotic vacuum cleaners with the aim of competing with international brands. It entered the robotic arena in 2015.

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