Demand for vacuum cleaners is expected to strengthen over the forecast period, with the category recording stronger retail volume growth compared with the review period. Many white-collar employees are likely to continue to work remotely as part of hybrid measures, and therefore a hygienic and clean living environment will remain crucial.
Robotic vacuum cleaners is predicted to remain the most dynamic performer over the forecast period, recording further double-digit retail volume growth. While penetration of this type of vacuum cleaner remains low in South Africa, there is still significant potential for growth on a per capita basis as consumers continue to search for more effective and convenient ways to clean their homes.
While standard vacuum cleaners, specifically cylinder, wet and dry and steam formats, are set to maintain stable sales over the forecast period, the strongest retail volume growth is predicted to be recorded by stick vacuum cleaners. Despite being a niche, local consumers are becoming increasingly attracted to their convenient features.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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