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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Nigeria

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Most consumers view vacuum cleaners as a luxury product limiting sales in 2020

In 2020, vacuum cleaners suffered from low consumer confidence as a result of the COVID-19 pandemic. Most consumers view vacuum cleaners as a product restricted for affluent consumers with large houses, and therefore limited sales were seen in 2020 as consumers suffered from lowered disposable incomes.

Relatively low penetration rate of vacuum cleaners in Nigeria prevents the category from significantly benefitting from home seclusion

In Nigeria, vacuum cleaners still hold very low penetration since such products were only introduced in 2015. Since vacuum cleaners are relatively new in the country, no significant benefit is expected from greater home seclusion and rising consumer interest in home hygiene in 2020.

Rising prices hurt performance in 2020

The rising average unit price of vacuum cleaners in 2020 prevents even more consumers from making purchases in 2020. In Nigeria, the devaluation of the local currency and import disruptions led to strong price increases.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Nigeria?
What are the major brands in Nigeria?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Most consumers view vacuum cleaners as a luxury product limiting sales in 2020

Relatively low penetration rate of vacuum cleaners in Nigeria prevents the category from significantly benefitting from home seclusion

Rising prices hurt performance in 2020

RECOVERY AND OPPORTUNITIES

Recovery anticipated to begin post 2021

Significant opportunities for growth in the forecast period since vacuum cleaners is a relatively new consumer appliance

Cylinder vacuum cleaners set to remain the most popular

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 2 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 7 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 13 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 17 Sales of Consumer Appliances by Category: Value 2015-2020
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 24 Sales of Small Appliances by Category: Volume 2015-2020
Table 25 Sales of Small Appliances by Category: Value 2015-2020
Table 26 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 27 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 29 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 30 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 32 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 33 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 42 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vacuum Cleaners in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Most consumers view vacuum cleaners as a luxury product limiting sales in 2020

Relatively low penetration rate of vacuum cleaners in Nigeria prevents the category from significantly benefitting from home seclusion

Rising prices hurt performance in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Most consumers view vacuum cleaners as a luxury product limiting sales in 2020

Relatively low penetration rate of vacuum cleaners in Nigeria prevents the category from significantly benefitting from home seclusion

Rising prices hurt performance in 2020

RECOVERY AND OPPORTUNITIES

Recovery anticipated to begin post 2021

Significant opportunities for growth in the forecast period since vacuum cleaners is a relatively new consumer appliance

Cylinder vacuum cleaners set to remain the most popular

CATEGORY DATA

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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