The popularity of stick vacuum cleaners continued into 2018, with retail volume sales growing by double digits, despite the high unit prices. The convenience and multifunctionality of this vacuum cleaner makes it ideal, especially for high-income consumers who are looking for comfort and ease of use.
After recording impressive retail volume growth earlier in the review period, sales of robotic vacuum cleaners slowed down in 2018. Similarly to stick vacuum cleaners, robotic vacuum cleaners fetch high unit prices and yet consumers still need a standard vacuum cleaner to thoroughly clean the house.
Connected robotic vacuum cleaners enjoyed strong growth in 2018 due to the offer by new players of more affordable models. Asimotion BV, manufacturer of the brand iRobot Roomba, offered mostly connected robotic vacuum cleaners but in 2017 there was an influx of other brands such as Neato and Ecovacs amongst others offering connected models, driving volume growth in 2018.
Leading manufacturer Koninklijke Philips Electronics retained its position in a largely competitive vacuum cleaners landscape in 2018. The company offers a wide range of models of vacuum cleaners and is basically present across the category, including robotic vacuum cleaners.
BSH Huishoudapparaten BV gained second position in vacuum cleaners, in a tight race with rival company Electrolux Home Products, trailing behind closely. The latter is present with AEG-Electrolux but the withdrawal of the Electrolux brand in the Netherlands had negative repercussions on the company’s overall performance in 2018.
Asimotion BV, manufacturer of the popular iRobot Roomba, continued to lead robotic vacuum cleaners in the Netherlands but its volume share was threatened by upcoming new players such as Neato Robotics Inc and Ecovacs Europe GmbH. These companies were the fastest growing in vacuum cleaners in 2018, with Neato directly competing with iRobot Roomba within the premium models.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Netherlands market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.