Vacuum Cleaners in Spain

PROSPECTS

Prices of wireless stick models to fall as more players enter this product area

Vacuum cleaners continued to see healthy growth in both retail volume and current value terms in 2019. Spaniards look for devices that help them to reduce the amount of time spent cleaning as well as easy-to-use models.

More compact devices

Within standard vacuum cleaners, the fastest-growing categories were upright and, in particular, stick vacuum cleaners, in 2019. Consumers searching for compact and handy devices that are easy to store and easy for daily usage drove the demand for these products.

Robotic vacuum cleaners still the most dynamic products

Robotic vacuum cleaners continued to record the strongest growth in 2019, helped by the entry of more affordable brands and devices such as those from Xiaomi and Cecotec. With many models now being update with Wi-Fi, the share of connected devices continues to grow.

COMPETITIVE LANDSCAPE

BSH slips to third after the sale of the Ufesa brand

The four leading players in vacuum cleaners accounted for half of volume sales in 2019. Groupe SEB Ibérica was the leading manufacturer, thanks to the popularity of its brand Rowenta.

Ecovacs and Cecotec recording strong growth in robotic vacuum cleaners

Ecovacs and Cecotec continued to record dynamic performances in robotic vacuum cleaners. They are highly competitive thanks to an offer that includes a range of different prices and models as well as having a strong online presence.

Manufacturers offer a large range of products

Wireless and compact vacuum cleaners continue to enjoy popularity in Spain. With many consumers living in small apartments, they look for devices that are easy to store and to use.

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