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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Spain

35 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vacuum cleaners is a significant category within small appliances

Vacuum cleaners represents a main category of small appliances and its good results have contributed to the overall positive performance registered by small appliances. Over the review period, vacuum cleaners maintained strong demand as consumers desired devices that make life simpler by reducing and speeding up cleaning tasks.

Consumers looking for handy solutions to reduce cleaning time

Stick vacuum cleaners represented the fastest-growing category in 2017, especially owing to the popularity of those models that have a lower part that can be pulled off to be used as a handheld device. The main drivers of this development are consumers seeking multifunctional vacuum cleaners and devices that are suited to smaller apartments.

Spaniards increasingly attracted by robotic vacuum cleaners

As robotic vacuum cleaners’ technology continues to improve, more and more consumers are deciding to purchase a robotic vacuum cleaner. The possibility of programming or selectively activating robotic vacuum cleaners when not at home has led to consumers increasingly abandoning their prior prejudices towards this technology.

COMPETITIVE LANDSCAPE

Competition strengthens

Within the standard competitive landscape, two players stand out among the many manufacturers in the category: BSH Electrodomésticos España SA and Electrodomésticos Taurus SL. BSH manages a wide portfolio of different types of devices and three brands, Bosch, Siemens and Ufesa, recognised by consumers for their durability and power.

The iRobot Roomba brand is the preferred robotic vacuum cleaner

Within robotic vacuum cleaners, iRobot Corp dominates thanks to its iRobot Roomba brand, the first model to appear in the category and the most valued by consumers, especially for its wide range of functionalities and favourable price-quality relationship. Indeed, while most category brands account for one or two references within robotic vacuum cleaners, iRobot Roomba sums more than 10.

The Internet of Things allows new vacuum cleaners new functionality

As a significant category in value sales terms in small appliances, vacuum cleaners captures big interest from manufacturers. Innovation is mainly centred on technical features that improve the autonomy of vacuum cleaners.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Spain?
What are the major brands in Spain?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Spain - Category analysis

HEADLINES

PROSPECTS

Vacuum cleaners is a significant category within small appliances

Consumers looking for handy solutions to reduce cleaning time

Spaniards increasingly attracted by robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Competition strengthens

The iRobot Roomba brand is the preferred robotic vacuum cleaner

The Internet of Things allows new vacuum cleaners new functionality

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in Spain - Industry Overview

EXECUTIVE SUMMARY

Demand for consumer appliances continues to recover

Substitution process and high interest in cooking drive growth

Manufacturers reorganise their portfolios to gain competitiveness

Using internet retailing is a good growth strategy

Stabilisation and premiumisation to define forecast period sales

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vacuum cleaners is a significant category within small appliances

Consumers looking for handy solutions to reduce cleaning time

Spaniards increasingly attracted by robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Competition strengthens

The iRobot Roomba brand is the preferred robotic vacuum cleaner

The Internet of Things allows new vacuum cleaners new functionality

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Spain - Category analysis

HEADLINES

PROSPECTS

Vacuum cleaners is a significant category within small appliances

Consumers looking for handy solutions to reduce cleaning time

Spaniards increasingly attracted by robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Competition strengthens

The iRobot Roomba brand is the preferred robotic vacuum cleaner

The Internet of Things allows new vacuum cleaners new functionality

CATEGORY DATA

Consumer Appliances in Spain - Industry Overview

EXECUTIVE SUMMARY

Demand for consumer appliances continues to recover

Substitution process and high interest in cooking drive growth

Manufacturers reorganise their portfolios to gain competitiveness

Using internet retailing is a good growth strategy

Stabilisation and premiumisation to define forecast period sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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