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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Spain

34 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Less time spent cleaning

Vacuum cleaners continued to see healthy growth in both retail volume and current value terms in 2018. Spaniards looked for devices that helped them to reduce the amount of time spent cleaning and looked for handy models.

More compact devices

Within standard vacuum cleaners, the fastest growing categories were upright and, in particular, stick vacuum cleaners, seeing double-digit retail volume growth in 2018. Consumers searching for compact and handy devices that are easy to store and easy for daily usage drove the demand for these products.

Robots invade Spanish households

Robotic vacuum cleaners continued to conquer Spanish households, registering double-digit retail volume growth in 2018, driven by the entry of more affordable brands and devices. Connected robotic vacuum cleaners still represents a niche segment in Spain.

COMPETITIVE LANDSCAPE

Rowenta is the brand preferred by Spaniards

The first four players within the competitive landscape in vacuum cleaners covered half of the volume demand in 2018. Groupe SEB Ibérica was the leading manufacturer, thanks to the popularity of its brand Rowenta.

New players are emerging

Indeed, in 2018, the fastest growth volume growth was registered by players in robotic vacuum cleaners, and new players entered the category, such as Xiaomi Technology Spain, Vorwerk España (Neato), Cecotec Innovaciones and Ecovacs Robotics Spain. Xiaomi made its first appearance in small appliances after gaining popularity within consumer electronics.

Manufacturers offer a large range of products

Wireless and compact vacuum cleaners shaped demand in 2018. As consumers live in small apartments, they are looking for devices that are easy to store and at the same handy to use.

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Samples

Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Spain?
What are the major brands in Spain?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Spain - Category analysis

HEADLINES

PROSPECTS

Less time spent cleaning

More compact devices

Robots invade Spanish households

COMPETITIVE LANDSCAPE

Rowenta is the brand preferred by Spaniards

New players are emerging

Manufacturers offer a large range of products

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Spain - Industry Overview

EXECUTIVE SUMMARY

A positive year for consumer appliances

Healthy consumers and personalised offers

Consolidation and new players

Internet retailing attracts Spaniards

Premiumisation and personalisation are set to define future sales

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vacuum Cleaners in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Less time spent cleaning

More compact devices

Robots invade Spanish households

COMPETITIVE LANDSCAPE

Rowenta is the brand preferred by Spaniards

New players are emerging

Manufacturers offer a large range of products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Spain - Category analysis

HEADLINES

PROSPECTS

Less time spent cleaning

More compact devices

Robots invade Spanish households

COMPETITIVE LANDSCAPE

Rowenta is the brand preferred by Spaniards

New players are emerging

Manufacturers offer a large range of products

CATEGORY DATA

Consumer Appliances in Spain - Industry Overview

EXECUTIVE SUMMARY

A positive year for consumer appliances

Healthy consumers and personalised offers

Consolidation and new players

Internet retailing attracts Spaniards

Premiumisation and personalisation are set to define future sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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