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Learn moreDec 2020
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Experiencing dynamic growth rates prior to the emergence of the pandemic, with stick, handheld and upright all recording double-digit volume sales growth in 2019 as they are more compact and easy to store, vacuum cleaners witnessed a significant slowdown in demand in 2020, as consumers prioritised their expenditure. The closure of non-essential distribution channels such as electronics and appliance specialist retailers as a result of the national lockdown also contributed to the overall falling sales recorded by the dominant standard vacuum cleaners.
While its much higher than average unit price has traditionally kept it out of reach of mainstream or price-sensitive consumers in Spain, demand for robotic vacuum cleaners has continued to gain momentum in the country. This has been driven by an expansion of its offer, technological innovation in terms of a growing share of these appliances now offering connectivity through updated wi-fi capabilities, and the growing number of promotions and availability of more affordable references in the category.
In line with the category’s performance in 2020, more dynamic performances were recorded by players present in robotic vacuum cleaners, driving up the overall volume share and position of Cecotec Innovaciones SL and Ecovacs Robotics Spain SL in particular to the detriment of overall category leader Groupe SEB Ibérica SA, with the latter’s strength in the more mature standard vacuum cleaners.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.