Vacuum Cleaners in Egypt

PROSPECTS

Cylinder vacuum cleaners are the most popular format, with powerful suction and antibacterial filters benefiting consumers

In 2019, cylinder vacuum cleaners continued to hold the highest retail volume share and growth within all vacuum formats. This type of vacuum cleaner has a long-standing presence in the country, providing a quick and easy cleaning experience which homemakers trust and rely on.

Robotic vacuum cleaners are available online, however, the high price-points negatively impact future growth

Robotic vacuum cleaners are scarcely available in Egypt, only available through the internet channels, and websites including Souq.com.

Further retail volume growth and a decrease in unit prices, is anticipated over the forecast period

The average unit price of appliances remains relatively low in 2019 and is expected to gradually decrease year-on-year over the forecast period because the majority of households – covering a range of incomes– prefer local, cheaper offerings. Since vacuum cleaners are used regularly – in some homes even daily - their replacement cycle is quite short and many consumers do not think that they justify a higher initial investment.

COMPETITIVE LANDSCAPE

El Araby Group leads vacuum cleaners with well-known offering Toshiba, trusted by consumers for its quality vacuum cleaners

El Araby strengthened its leadership of vacuum cleaners in Egypt in 2019, mostly known for representing Toshiba. Toshiba is also heavily recommended by store assistants within retailers, offering different models, and Toshiba provides high suction power, resulting in effortless cleaning.

Electronics and appliance specialist retailers leads distribution of vacuum cleaners

Electronics and appliance specialist retailers continued to lead the distribution of vacuum cleaners in 2019. The increasing number of internet users in Egypt encouraged the channel to expand online through their own websites and mobile applications.

Hypermarkets follow electronics and appliance specialist retailers, while internet retailing holds a small share

Over half of vacuum cleaners are sold through electronics and appliance specialist retailers, however, these lost share in 2019, whereas hypermarkets and home & garden specialists gained share. Hypermarkets ranked second in distribution channels, benefiting from availability of stock, promotions and discounts and locations around the country.

Files are delivered directly into your account within a few minutes of purchase.