Vacuum Cleaners in Egypt

PROSPECTS

New customs duty delays products into the country and affects international brands

Cylinder vacuum cleaners remains most used format in 2018

Further retail volume growth is anticipated over the forecast period

Vacuum cleaners is predicted to post a significant increase in retail volume sales over the forecast period since it is considered a necessity in every household due to weather changes. Moreover, consumers are adapting to the latest technologies offered by key players and this may encourage them to change their older versions, although this depends on economic conditions.

COMPETITIVE LANDSCAPE

El Araby Group leads vacuum cleaners in Egypt

El Araby strengthened its leadership of vacuum cleaners in Egypt in 2018, as it is mostly known for representing Toshiba. The brand name is also recommended by most store assistants within retailers. It is unique for its different and many models providing the highest suction power, resulting in effortless cleaning. It also has an antibacterial and easy dust bag removal system, which is safer when cleaning the device for next use. The brand is also technically enhanced by a resistor which can offset fluctuating electrical current against any power cuts.

Electronics and appliance specialist retailers leads distribution of vacuum cleaners

Electronics and appliance specialist retailers continued to lead distribution of vacuum cleaners in 2018. The increasing number of internet users in Egypt encouraged the channel to expand online through their own websites and mobile applications.

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