Vacuum Cleaners in France

PROSPECTS

Vacuum cleaners is the best-performing category within small consumer appliances in 2018

Except for cylinder vacuum cleaners, the large majority of categories within vacuum cleaners posted volume growth in 2018. Strong sales performances from stick, steam, upright and wet/dry vacuum cleaners supported the overall category as the best performing within small consumer appliances in 2018.

Growth of robotic vacuum cleaners to strengthen over the forecast period

Buoyed by innovation, robot vacuum cleaners performed well towards the end of the review period after disappointing sales earlier in the period. Consumers looking for a less-hectic lifestyle have little desire to spend time cleaning, especially as these robotic cleaners are becoming more efficient.

Vacuum cleaners is recording growth in current value terms, as opportunities grow

Since September 2017, technical requirements imposed by the new energy labels have become more restrictive. Brands have responded well to this hardening of constraints and took on the challenge to innovate and renew themselves.

COMPETITIVE LANDSCAPE

Groupe SEB still leads, while Dyson France threatens

Groupe SEB was able to maintain its leadership over Dyson France and Electrolux Home Products France in 2018, in a fragmented category where the top four players account for half of all volume sales. Groupe SEB’s strength originates from its long-standing presence on its home territory.

New entrants to robotic vacuum cleaners, as technology improves

While remaining a niche category, manufacturers with a long history within robotic vacuum cleaners want to ensure a strong presence in the field. Faced with robotics specialists, they intend to gain share of this increasingly competitive category.

Files are delivered directly into your account within a few minutes of purchase.