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Country Report

Vacuum Cleaners in

Vacuum Cleaners in France

33 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

2017 witnesses the category’s best performance of the review period

Vacuum cleaners recorded its strongest performance of the review period in 2017. This can be largely attributed to rising demand for secondary cleaners, with further growth anticipated to 2022.

Robotic vacuum cleaners starting to be better received

Consumer acceptance of, and confidence in, robotic vacuum cleaners improved further over 2016/2017 thanks to manufacturers highlighting features such as connectivity, longer battery life and more powerful suction. Although the category recorded very modest growth in 2017, demand is expected to rise steadily over the forecast period.

COMPETITIVE LANDSCAPE

Groupe SEB the leading company but Dyson the leading brand

Although Groupe SEB remained the leading player in vacuum cleaners in 2017, Dyson continued to be the most popular brand, chiefly thanks to being positioned as offering powerful and effective cleaning technology. Groupe SEB’s lead can be attributed to its multi-brand strategy, which enables it to target consumers with different budgets.

The emergence of hybrid appliances

As in other consumer appliance categories, manufacturers are actively developing and launching hybrid appliances so as to create value and trigger consumer demand. For example, Polti’s recent Moppy range combines the functionality of a stick vacuum cleaner with other applications, namely steaming and mopping.

Competition intensifies in robotic vacuum cleaners

The launch of the powerful and ultra-smart robotic vacuum cleaner the Dyson Eye in mid-2016 has set a new level of competition and raised consumer expectations when it comes to the performance/robustness of robotic vacuum cleaners. New generation cleaners now provide more powerful suction, intelligent navigation, advanced connectivity features, a longer battery life, multiple filters and an ultra-silent performance.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in France?
What are the major brands in France?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in France - Category analysis

HEADLINES

PROSPECTS

2017 witnesses the category’s best performance of the review period

Robotic vacuum cleaners starting to be better received

COMPETITIVE LANDSCAPE

Groupe SEB the leading company but Dyson the leading brand

The emergence of hybrid appliances

Competition intensifies in robotic vacuum cleaners

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances recovers in 2017 from the previous year’s decline

Connected/smart appliances yet to take off

Competitive environment remains largely unchanged

Specialist retailers continue to lead sales

Positive growth ahead

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

2017 witnesses the category’s best performance of the review period

Robotic vacuum cleaners starting to be better received

COMPETITIVE LANDSCAPE

Groupe SEB the leading company but Dyson the leading brand

The emergence of hybrid appliances

Competition intensifies in robotic vacuum cleaners

Samples

Overview

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Table of Contents

Vacuum Cleaners in France - Category analysis

HEADLINES

PROSPECTS

2017 witnesses the category’s best performance of the review period

Robotic vacuum cleaners starting to be better received

COMPETITIVE LANDSCAPE

Groupe SEB the leading company but Dyson the leading brand

The emergence of hybrid appliances

Competition intensifies in robotic vacuum cleaners

CATEGORY DATA

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances recovers in 2017 from the previous year’s decline

Connected/smart appliances yet to take off

Competitive environment remains largely unchanged

Specialist retailers continue to lead sales

Positive growth ahead

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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