Vacuum Cleaners in France

PROSPECTS

Vacuum cleaners among the most dynamic main categories in small consumer appliances in 2019

Except for cylinder and handheld vacuum cleaners, all other categories saw healthy growth in 2019. With busy lifestyles, consumers look to reduce the the time spent on chores as well as making such housework easier.

Robotic vacuum cleaners the most connected consumer appliance

Robotic vacuum cleaners already boasts the highest share of connected products within consumer appliances overall, but was also still recording very fast growth in connectivity rates at the end of the review period. This is due to the fact that robotic vacuum cleaners are focussed on advanced technology in order to be as independent as possible.

Innovations remain important in vacuum cleaners

With advanced technology that offers a better performance and more convenience, manufacturers unveil regular new launches, especially players such as Dyson, one of the leaders in vacuum cleaners. In 2019, Dyson launched the V11, a successor to the V10 launched in 2018, which offers a colour screen and an “intelligent” brush capable of recognising the surface it is cleaning.

COMPETITIVE LANDSCAPE

Groupe SEB the leading player, Dyson the leading brand

Groupe SEB was able to maintain the lead in vacuum cleaners in 2019. Groupe SEB’s strength originates from its long-standing presence in its home territory.

iRobot still leads robotic vacuum cleaners but smaller competitors continue to gain share

Although it continues to lose a little share year on year, iRobot remains a strong leading brand in robotic vacuum cleaners. To help offset this decline in share, Robopolis has introduced a new version of the iRobot, with the Roomba i7+ boasting an automatic system for emptying its collection tank and a mapping system that can remember areas it has previously cleaned.

New entrants to robotic vacuum cleaners as technology improves

Although robotic vacuum cleaner sales remain relatively small in overall vacuum cleaners, it continues to be a growing category, so that manufacturers with a long history in vacuum cleaners want to ensure they also have a strong presence in robotic vacuum cleaners. However, it is not just the usual competitors they have to compete with here, but also robotics specialists.

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