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Learn moreJan 2021
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Even though retail volume sales of vacuum cleaners are set to continue declining in 2020, they are set to decline at a lower rate than was seen in 2018 and 2019. During these years, vacuum cleaners demonstrated a drastic downward trend in terms of retail volume sales due to significant economic hardship in Turkey.
Even though electronics and appliance specialist retailers remained the dominant channel for purchases of vacuum cleaners in Turkey in 2020, it lost retail volume share as internet retailing gained ground. In fact, e-commerce retailing was the only channel to gain retail volume share in 2020, as other channels were more directly impacted by lockdown restrictions that mandated store closures.
Despite the anticipated retail volume decline of all vacuum cleaners apart from robotic vacuum cleaners, performance is still expected to be better than that seen in 2019. Notably, new product developments continued in 2020, particularly within stick and upright vacuum cleaners, where rechargeable products are gradually increasing their presence.
In 2020, only minimal new product developments were seen in vacuum cleaners in Turkey. Most innovation was limited to stick and upright vacuum cleaners, where few players launched rechargeable products that offer convenience to consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Turkey market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.