Vacuum Cleaners in Turkey

2020 IMPACT

Loss of cleaning services due to COVID-19 restrictions results in purchases of vacuum cleaners in 2020

Even though retail volume sales of vacuum cleaners are set to continue declining in 2020, they are set to decline at a lower rate than was seen in 2018 and 2019. During these years, vacuum cleaners demonstrated a drastic downward trend in terms of retail volume sales due to significant economic hardship in Turkey.

E-commerce is the only channel gaining share in 2020

Even though electronics and appliance specialist retailers remained the dominant channel for purchases of vacuum cleaners in Turkey in 2020, it lost retail volume share as internet retailing gained ground. In fact, e-commerce retailing was the only channel to gain retail volume share in 2020, as other channels were more directly impacted by lockdown restrictions that mandated store closures.

Rechargeable vacuum cleaners continue to attract consumers

Despite the anticipated retail volume decline of all vacuum cleaners apart from robotic vacuum cleaners, performance is still expected to be better than that seen in 2019. Notably, new product developments continued in 2020, particularly within stick and upright vacuum cleaners, where rechargeable products are gradually increasing their presence.

Minimal new product launches seen

In 2020, only minimal new product developments were seen in vacuum cleaners in Turkey. Most innovation was limited to stick and upright vacuum cleaners, where few players launched rechargeable products that offer convenience to consumers.

Files are delivered directly into your account within a few minutes of purchase.