Stick vacuum cleaners will continue to see double-digit volume growth over the forecast period, thanks to the cross-category trend of improved economic conditions and higher disposable incomes, along with a booming property market. Indeed, home ownership increased towards the end of the review period thanks to the decrease in housing loan interest rates in the last quarter of 2019, along with the government incentive of up to TRY82,000 of non-repayable credit which was offered to first-time home buyers in 2020.
Local companies are expected maintain their leading positions and grow their shares over the forecast period –especially so with their increased investment on the development of high-tech products. For example, as noted, in the last two years of the review period, local companies such as Arzum and Arçelik have launched connected robotic vacuum cleaners, holding stronger brand shares in the category than the iconic iRobot.
The share of e-commerce will be maintained in vacuum cleaners, as a result of expanded online infrastructure and the competitive prices on offer. The increasing number and variety of products on online platforms, such as hepsiburada.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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