New technology in both standard and robotic vacuum cleaners attracted Polish consumers in 2018. Silent modes, anti-allergenic features as well as new types of vacuum cleaners, such as stick formats, helped attract consumer attention.
Polish consumers are very keen on novel products offering new technologies. Aside from their high prices, robotic vacuum cleaners have had issues with efficiency and programming.
Discounters such as Biedronka and Lidl are more frequently selling vacuum cleaners, offering low- and mid-priced models. The brands available are often not present in popular large retail chains such as RTV Euro AGD and Media Markt, for example Hoffen Systematic and Dekra.
BSH remained the leading player in vacuum cleaners in 2018. This position can be attributed to the popularity of the company’s three brands, Zelmer, Bosch and Siemens, which are seen as offering high quality and reliable appliances.
Media-Saturn, which offers two brands, Koenic and OK, recorded the strongest volume growth in 2018. This can be largely attributed to its sales growing from a very low base.
Dyson, which is known to Polish consumers for its high quality and innovative cooling fans, is also present in vacuum cleaners. The company specialises in stick vacuum cleaners, one of the fastest growing categories.
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This industry report originates from Passport, our Consumer Appliances market research database.