Vacuum cleaners saw strong growth in 2020, as the COVID-19 crisis led to an increase in home cleaning because of consumers spending more time at home and becoming increasingly aware of hygiene, and particularly anti-bacterial and anti-viral measures. Stick and handheld models were the main drivers of growth, as consumers appreciated their ease of use and compatibility with more frequent, less in-depth cleaning practices.
Steam vacuum cleaners was a niche category prior to the COVID-19 outbreak. However, the high-temperature cleaning and relatively low prices of such products appealed to the particular character of consumer demand during the crisis.
Leading player, Midea, significantly increased its volume share in vacuum cleaners in 2020, extending its lead over second-placed Ecovacs Robotics. Midea’s offer of affordable products with an established brand reputation placed it in a strong position to benefit from the general rise in demand for vacuum cleaners during the COVID-19 pandemic.
The Narwal dual-mode robotic vacuum cleaner offers both mopping and suction, with an automatic mop washing function. The product is distinguished by “self-cleaning technology”, which washes, rinses and dries the mop automatically when it has been employed in mopping mode.
While vacuum cleaners is expected to see volume growth slow in 2021 following the significant rise in demand seen during the COVID-19 crisis, the category is set to see continued significant year-on-year growth throughout the forecast period. The pandemic has increased consumer hygiene-consciousness and bolstered awareness of a range of vacuum cleaners products.
Handheld and stick models are expected to continue to gain in share of overall vacuum cleaners sales over the forecast period. Offering small, lightweight, cordless models, these categories are set to benefit from their convenience of use and storage in the limited space available in many modern urban households.
Connectivity remains relatively limited in standard vacuum cleaners. However, it has become almost a necessity for robotic vacuum cleaners.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vacuum Cleaners research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page