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Vacuum Cleaners in the Philippines
November 2021
2021 DEVELOPMENTS
Overall demand for vacuum cleaners grows due to continued home seclusion
The continuation of working and studying from home increased the preference of consumers for vacuum cleaners to maintain cleanliness and hygiene within the home in 2021. Longer hours within the home led to higher indoor traffic, which in turn meant that there was more dirt, hair and other debris being tracked all over the house.
Cordless stick vacuum cleaners favoured for ease of use
Stick vacuum cleaners is expected to experience particularly strong volume growth in 2021, bolstered by attractive price promotions and the availability of cheaper brands via e-commerce platforms. Light cordless models have become extremely popular as consumers are able to quickly clean around the house without having to worry about navigating wires around furniture.
Accessible pricing continues to drive purchases towards e-commerce
Purchases of vacuum cleaners used to rely heavily on consumers going to specialist retailers to try out these products before purchasing. However, COVID-19 lockdowns made it hard for consumers to go to retail stores because of outlet closures in 2020 and 2021.
PROSPECTS AND OPPORTUNITIES
Increasing adoption of smart household appliances to complement busy lifestyles
Solid volume growth is expected to continue in vacuum cleaners in the forecast period. Supporting the dynamic performance of robotic vacuum cleaners will be the increasing adoption of smart appliances to perform household chores to assist in consumers’ busy lifestyles.
E-commerce will remain a strong distribution channel for vacuum cleaners
Frequent bundle promotions and discounts within e-commerce marketplaces such as Lazada will help increase sales of vacuum cleaners via e-commerce. While Filipinos are generally uncomfortable buying big-ticket items online, a lot of brands have managed to alleviate the anxiety over making expensive purchases online.
Demand for convenience and increasing incomes will help sustain growth
Filipinos, especially those who work, are becoming increasingly busy and are looking for appliances that can help them save time. Growth in vacuum cleaners is likely to be supported by this trend in the forecast period, as it is easier for consumers to use a stick vacuum cleaner or schedule the cleaning of a robotic vacuum cleaner rather than manually using a broom and a dustpan.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Philippines report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Vacuum Cleaners in Philippines?
Which are the leading brands in Philippines?
How are products distributed in Philippines?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Vacuum Cleaners in the Philippines - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand for vacuum cleaners grows due to continued home seclusion
Cordless stick vacuum cleaners favoured for ease of use
Accessible pricing continues to drive purchases towards e-commerce
PROSPECTS AND OPPORTUNITIES
Increasing adoption of smart household appliances to complement busy lifestyles
E-commerce will remain a strong distribution channel for vacuum cleaners
Demand for convenience and increasing incomes will help sustain growth
CATEGORY DATA
Table 1 Sales of Vacuum Cleaners by Category: Volume 2016-2021Table 2 Sales of Vacuum Cleaners by Category: Value 2016-2021Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
Consumer Appliances in the Philippines - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 14 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2016-2021Table 18 Sales of Consumer Appliances by Category: Value 2016-2021Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 20 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 25 Sales of Small Appliances by Category: Volume 2016-2021Table 26 Sales of Small Appliances by Category: Value 2016-2021Table 27 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 28 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 30 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 31 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 32 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 33 Distribution of Major Appliances by Format: % Volume 2016-2021Table 34 Distribution of Small Appliances by Format: % Volume 2016-2021Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 36 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 43 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 44 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Vacuum Cleaners
Cylinder Vacuum Cleaners
Handheld Vacuum Cleaners
Stick Vacuum Cleaners
Upright Vacuum Cleaners
Wet and Dry Vacuum Cleaners
Steam Vacuum Cleaners
Robotic Vacuum Cleaners
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This report originates from Passport, our Vacuum Cleaners research and analysis database.
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