Vacuum Cleaners in the Philippines

2020 IMPACT

The adverse economic situation presents strong challenges to vacuum cleaners

Volume sales of vacuum cleaners declined over the course of 2020 despite the increased focus on hygiene and cleanliness among the Philippine population due to the COVID-19 pandemic. Although many people sought to improve their home cleaning routines so as to minimise the risk of their living environment becoming contaminated with the COVID-19 virus, the adverse and uncertain economic situation that unfolded over the course of the year discouraged many consumers from investing in a new vacuum cleaner.

Cylinder vacuum cleaners remains the dominant category, due mainly to affordability

2020 saw cylinder vacuum cleaners remain the dominant category of vacuum cleaners in the Philippines, with handheld vacuum cleaners and wet and dry vacuum cleaners the only other categories present. However, the high prices charged for handheld vacuum cleaners and wet and dry vacuum cleaners means that these appliances are far less popular than cylinder vacuum cleaners.

E-commerce gains ground as store-based retailers face challenges

Volume sales of vacuum cleaners via e-commerce almost doubled over the course of 2020 as the challenges faced by store-based retailers forced many Filipinos to rethink their vacuum cleaner purchases. In particular, all non-essential retail outlets were required to remain closed for an extended period during the quarantine lockdown that was in effect in the Philippines during the initial stages of the COVID-19 pandemic, placing substantial pressure on sales of vacuum cleaners through electronics and appliances specialist retailers and home and garden retailers.

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