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Country Report

Vacuum Cleaners in

Vacuum Cleaners in the Philippines

31 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low penetration rate of vacuum cleaners limits the category’s growth potential

Vacuum cleaners remains a tiny niche in the Philippines and is struggling to build mass appeal. This product has one of the lowest retail volume sales growth rates in the consumer appliances market.

Growing health awareness could boost sales of vacuum cleaners

Young professionals are primarily driving the category’s growth because of their tendency to embrace healthy lifestyle habits. There is an increasing awareness amongst this consumer demographic on the health detriments associated with certain allergens and indoor pollution.

Professional cleaning services continue to be favoured by affluent consumers

Consumers from upper-middle to high-income households tend to prefer to pay for their homes to be professionally cleaned by cleaning services. The use of such services in the Philippines is widely available and affordable meaning consumers do not see the need to purchase vacuum cleaners.

COMPETITIVE LANDSCAPE

Electrolux retains its lead

Electrolux retained its outright lead in vacuum cleaners in 2018. The company has built its reputation in vacuum cleaners through the quality of its products and its wide distribution channel.

Evergood ranks some distance behind in second spot

Second-ranking Evergood benefits from strong consumer awareness of its brand and the affordable prices of its products, which means that its brand is quickly becoming a firm favourite among local consumers. The company also produces a wide range of vacuum cleaners to suit a range of consumer requirements.

Small but growing presence of Dyson in vacuum cleaners in the Philippines

Dyson, a British manufacturer famous for its bladeless hair dryers and vacuum cleaners, has been heavily investing in the Philippines in recent years by expanding its factory operations. Under the company’s line of V8 vacuum cleaners, the V8 Carbon Fibre was recently released.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Philippines?
What are the major brands in Philippines?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in the Philippines - Category analysis

HEADLINES

PROSPECTS

Low penetration rate of vacuum cleaners limits the category’s growth potential

Growing health awareness could boost sales of vacuum cleaners

Professional cleaning services continue to be favoured by affluent consumers

COMPETITIVE LANDSCAPE

Electrolux retains its lead

Evergood ranks some distance behind in second spot

Small but growing presence of Dyson in vacuum cleaners in the Philippines

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 7 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic and demographic factors support growth of consumer appliances

Consumer price sensitivity continues to drive categories with affordable options and substitutes

Local companies characterise small appliances while internationals lead in major appliances

No strong growth for internet retailing due to consumer buying behaviour and logistical difficulties

Strong growth prospects for consumer appliances in the forecast period

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vacuum Cleaners in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low penetration rate of vacuum cleaners limits the category’s growth potential

Growing health awareness could boost sales of vacuum cleaners

Professional cleaning services continue to be favoured by affluent consumers

COMPETITIVE LANDSCAPE

Electrolux retains its lead

Evergood ranks some distance behind in second spot

Small but growing presence of Dyson in vacuum cleaners in the Philippines

Samples

Overview

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Table of Contents

Vacuum Cleaners in the Philippines - Category analysis

HEADLINES

PROSPECTS

Low penetration rate of vacuum cleaners limits the category’s growth potential

Growing health awareness could boost sales of vacuum cleaners

Professional cleaning services continue to be favoured by affluent consumers

COMPETITIVE LANDSCAPE

Electrolux retains its lead

Evergood ranks some distance behind in second spot

Small but growing presence of Dyson in vacuum cleaners in the Philippines

CATEGORY DATA

Consumer Appliances in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic and demographic factors support growth of consumer appliances

Consumer price sensitivity continues to drive categories with affordable options and substitutes

Local companies characterise small appliances while internationals lead in major appliances

No strong growth for internet retailing due to consumer buying behaviour and logistical difficulties

Strong growth prospects for consumer appliances in the forecast period

MARKET INDICATORS

MARKET DATA

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