Vacuum Cleaners in Hungary

PROSPECTS

Traditional format and modern operation

There were many innovations within vacuum cleaners over the review period, and alternative types of appliances, such as upright and stick vacuum cleaners, gained momentum. These alternatives may have many advantages in terms of convenience and practical usage, but the standard cylinder vacuum cleaner was still the most popular type of appliance in the majority of the households, which is due to their larger capacity, greater power and various filter systems.

EU legislation in two stages

After the regulations of 2014, the latest eco-design requirements of 2017 cover energy efficiency, performance and also product information. The new energy labelling for vacuum cleaners includes four core operational measures of the appliances.

Smart robots in the house

As the technology of connected appliances grew over the review period, the popularity of robotic vacuum cleaners also increased in Hungary; however, as of 2018 consumers were still not fully aware of the benefits of this modern technology. After the data-leaking scandal of iRobot in 2017, consumers might be a bit more cautious about letting smart robots into their homes; however, there are many more opportunities within this product area and since even more people who are interested can afford to buy robotic vacuum cleaners, the category is expected to record outstanding growth over the forecast period.

COMPETITIVE LANDSCAPE

From economy to premium

Fast Hungary led vacuum cleaners in 2018 in Hungary, which was thanks to the increasing popularity of its “economy brand” among price-sensitive consumers. Sencor is considered good value for money, and the brand reported rapid volume growth due to well-known cheap and affordable models.

Novelties from Electrolux

Electrolux is known as a locally produced brand in Hungary and the company launched many innovative models towards the end of the review period. The new SilentPerformer and UltraSilencer models are the quietest models available in the country, providing a great deal of extra benefit for those who would like to vacuum late at night, when babies are sleeping or in flat-share situations.

Diverse range of robots

Although robotic vacuum cleaners were still in their early adoption stage as of 2018, cheaper alternatives of premium brands had already become available in Hungary. Cost-efficient, entry-level models might be attractive at first, but since they are usually produced by traditional vacuum cleaner manufacturers, which are not specialised in robotics, their poorer quality may cause some disappointment for users of such products.

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