Vacuum Cleaners in Hungary

PROSPECTS

New EU eco-design requirements leads to consumers trading up to new models

EU eco-design requirements that came into effect in 2017 cover energy efficiency, performance and also product information. Although manufacturers have faced difficulties meeting the new requirements, the ultimate winners of these EU regulations are consumers, since all available vacuum cleaners have become more innovative and more energy-efficient.

Rising incomes sees consumers willing to invest in new formats and premium options

There were many new innovations within vacuum cleaners over the review period, with upright and stick vacuum cleaners gaining momentum, for example. These alternatives may have many advantages in terms of convenience and practical usage, but standard cylinder vacuum cleaners remain by far the most popular type of vacuum cleaners in the majority of the households.

Robotic vacuum cleaners set for bright future despite challenges remaining

In percentage terms, robotic vacuum cleaners remained the most dynamic category in 2019, with busy consumers drawn towards the convenience these devices offer for what is seen as a backbreaking chore by many. Nevertheless, the category still faces many challenges if it is to become more mainstream.

COMPETITIVE LANDSCAPE

Sencor leads the way with affordable range but invests in premium models too

Fast Hungary continued to lead vacuum cleaners in 2019 in Hungary, which was thanks to the increasing popularity of its economy Sencor brand among price-sensitive consumers. Sencor is considered good value for money, and the brand continued to report dynamic volume growth in 2019 thanks to its well-known range of affordable models.

Xiaomi makes strong entry while Dyson looks to finally make a mark in Hungary

Chinese company Xiaomi Corp entered vacuum cleaners in 2018, with it launching both standard vacuum clears and robotic vacuum cleaners. The company’s Xiaomi brand is rapidly gaining a reputation for being at the cutting-edge of innovation while still providing more attractive prices than some of its competitors.

iRobot Roomba holds the lead and introduces new self-cleaning model

Despite competition from new entrants such as Xiaomi, Certus Mercatus Kft retained the lead in robotic vacuum cleaners with its iRobot Roomba brand. A growing number of brands entered this dynamic category towards the end of the review period, including Electrolux, Xiaomi and Kobold.

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