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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Hungary

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High penetration limits growth potential for vacuum cleaners

Cylinder remains the most popular vacuum cleaner in Hungary, but more modern and smaller models are gradually gaining share and saw faster volume growth than traditional cylinder products in 2017. Stick and handheld vacuum cleaners accounted for next largest retail volume shares in 2017, whilst stick and upright vacuum cleaners saw the fastest growth amongst standard types and robotic vacuum cleaners saw the highest growth of all.

New EU legislation defines marketing strategies

In September 2014, vacuum cleaners were limited to a maximum 1,600-watt engine capacity, in line with new EU regulations designed to reduce their noise pollution and energy consumption. The regulation does not apply to wet, wet and dry or robotic vacuum cleaners.

Innovation, improved robotic technology create better prospects

Innovation drives retail volume sales growth of vacuum cleaners in Hungary. Hungarian families are interested in trying out new products that offer practical cleaning solutions with additional functionalities, such as wet cleaning.

COMPETITIVE LANDSCAPE

Electrolux maintains home advantage

In a fragmented environment, Electrolux Lehel Hutogepgyar continues to lead retail volume sales of vacuum cleaners overall in Hungary on the strength of its Zanussi-Electrolux, Electrolux and AEG-Electrolux brands of standard vacuum cleaners. Electrolux’s extensive experience in producing vacuum cleaners in Hungary since 1998 is a significant competitive advantage, as localised production enables it to have a better pricing strategy, high brand awareness and retail activity, all of which boosted its volume share over the review period.

Fierce competition within robotics

Sencor performed extremely well in robotic appliances in 2017, surpassing iRobot Roomba and Samsung with its very affordable product range. Sencor SVC 7020 was the best-selling robotic vacuum cleaner model in Hungary in 2017, based on an internet retailer’s public product data and its customer ratings.

LG, Philips introduce new innovative smart models

LG, a most innovative brand amongst connected appliances, offers a couple of Wi-Fi connected robotic vacuum cleaners. Its newest model Hom-Bot Home Guard VR9647PS remembers objects in a room with its deep learning technology, enabling it to increase efficiency and operate without human interference.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Hungary?
What are the major brands in Hungary?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Hungary - Category analysis

HEADLINES

PROSPECTS

High penetration limits growth potential for vacuum cleaners

New EU legislation defines marketing strategies

Innovation, improved robotic technology create better prospects

COMPETITIVE LANDSCAPE

Electrolux maintains home advantage

Fierce competition within robotics

LG, Philips introduce new innovative smart models

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in Hungary - Industry Overview

EXECUTIVE SUMMARY

Sales growth and strengthening economy

State support programme boosts sales further

Stable brands strengthen their positions whilst smaller brands also gain momentum

Combining online and offline services is the most competitive strategy

Successful state support programme results in slower retail volume sales growth expectations

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

High penetration limits growth potential for vacuum cleaners

New EU legislation defines marketing strategies

Innovation, improved robotic technology create better prospects

COMPETITIVE LANDSCAPE

Electrolux maintains home advantage

Fierce competition within robotics

LG, Philips introduce new innovative smart models

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Hungary - Category analysis

HEADLINES

PROSPECTS

High penetration limits growth potential for vacuum cleaners

New EU legislation defines marketing strategies

Innovation, improved robotic technology create better prospects

COMPETITIVE LANDSCAPE

Electrolux maintains home advantage

Fierce competition within robotics

LG, Philips introduce new innovative smart models

CATEGORY DATA

Consumer Appliances in Hungary - Industry Overview

EXECUTIVE SUMMARY

Sales growth and strengthening economy

State support programme boosts sales further

Stable brands strengthen their positions whilst smaller brands also gain momentum

Combining online and offline services is the most competitive strategy

Successful state support programme results in slower retail volume sales growth expectations

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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